In episode #544, Eric and Neil describe the best marketing campaigns they have seen. Tune in to hear some innovating marketing ideas! 

Time-Stamped Show Notes:
[00:27] Today’s Topic: The Cleverest Marketing Campaigns that We Have Seen
[01:00] A lot of the YouTube marketers are creating very emotional stories, using them as ads, and making millions of dollars per month.
[01:22] Billy Gene used a “Wolf of Wall Street” parody that proved so effective, it reached people in Brazil.
[02:06] Eric saw a very effective Lyft ad while watching YouTube videos.
[02:25] Lyft was able to evoke emotion based on a true life story about a survivor of the Vegas hotel shooting.
[02:55] They leveraged an emotional event to market their business.
[03:52] Re-market videos on YouTube on Facebook: show people what their lives will be like if they use your product or services.
[05:00] If you are pitching based on emotion and that doesn’t work, re-market them using logic.
[05:21] Full Story shows people what they can do with your website.
[05:50] It will show people how to use your website and it’s highly customizable.
[06:33] You can follow up with people after they’ve seen how your site works using Full Story.
[07:02] Russell Brunson was giving away free MP3 players, but he created a funnel that got people to purchase his products and services.
[07:45] He created video campaigns on how to retire using click-funnels.
[08:18] Dollar Shave Club sold to Unilever for over a billion dollars.
[08:43] Think about how to put a creative spin on things, like Squatty Potty and their bizarre/humorous ad campaign.
[09:25] That’s all for today!
[09:27] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #544, Eric and Neil describe the best marketing campaigns they have seen. Tune in to hear some innovating marketing ideas!  Time-Stamped Show Notes: <ul> <li>[00:27] Today’s Topic: The Cleverest Marketing Campaigns that We Have Seen
</li> <li>[01:00] A lot of the YouTube marketers are creating very emotional stories, using them as ads, and making millions of dollars per month.</li> <li>[01:22] Billy Gene used a “Wolf of Wall Street” parody that proved so effective, it reached people in Brazil.</li> <li>[02:06] Eric saw a very effective <a href="https://www.lyft.com/">Lyft</a> ad while watching <a href="https://www.youtube.com/">YouTube</a> videos.</li> <li>[02:25] Lyft was able to evoke emotion based on a true life story about a survivor of the Vegas hotel shooting.</li> <li>[02:55] They leveraged an emotional event to market their business.</li> <li>[03:52] Re-market videos on YouTube on Facebook: show people what their lives will be like if they use your product or services.</li> <li>[05:00] If you are pitching based on emotion and that doesn’t work, re-market them using logic.</li> <li>[05:21] <a href="https://www.fullstory.com/">Full Story</a> shows people what they can do with your website.</li> <li>[05:50] It will show people how to use your website and it’s highly customizable.</li> <li>[06:33] You can follow up with people after they’ve seen how your site works using Full Story.</li> <li>[07:02] Russell Brunson was giving away free MP3 players, but he created a funnel that got people to purchase his products and services.</li> <li>[07:45] He created video campaigns on how to retire using click-funnels.</li> <li>[08:18] <a href="https://www.dollarshaveclub.com/">Dollar Shave Club</a> sold to <a href="https://www.unilever.com/">Unilever</a> for over a billion dollars.</li> <li>[08:43] Think about how to put a creative spin on things, like <a href="https://www.squattypotty.com/">Squatty Potty</a> and their bizarre/humorous ad campaign.</li> <li>[09:25] That’s all for today!</li> <li>[09:27] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special edition of Crazy Egg, the heat mapping tool.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In episode #544, Eric and Neil describe the best marketing campaigns they have seen. Tune in to hear some innovating marketing ideas!  Time-Stamped Show Notes:  [00:27] Today’s Topic: The Cleverest Marketing Campaigns that We Have Seen [01:00]...

The Cleverest Marketing Campaigns that We Have Seen | Ep. #544

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/177d3e53-3cbe-485b-9df6-b0d2006a19d5/transcript

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