In Episode #512, Eric and Neil talk about how marketing is where all the attention is and today that attention is split in many different ways. Tune in to learn how marketing has evolved from just content marketing to much more, the need to be omnipresent, and how audiences differ not just on channels but also on devices.

Time-Stamped Show Notes:
[00:27] - Today's topic: The Biggest Thing that Will Change in Marketing in 2018 and Beyond
[00:45] - Years ago most marketing being done was strictly content marketing.
[01:19] - Attention is so very split now and because of that a marketing plan needs to use all available channels.
[02:33] - Some examples of people, such as Tai Lopez, who are making the most of all channels.
[03:10] - Make sure you are omnipresent. When people start telling you that they are seeing you everywhere, you’re doing something right.
[04:19] - People are seeing what’s happening in the world through social media and it often serves as a major new source.
[05:20] - In the beginning focus on one channel and then develop a plan on how to branch off and build your omnipresence.
[06:00] - The audience is different not just from channel to channel, but also on devices, as in mobile vs desktop.
[07:20] - What it means to be a  T-shaped marketer.
[08:12] - That's it for today!
[08:14] - Go to SingleGrain.com/giveaway for a special giveaway.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #512, Eric and Neil talk about how marketing is where all the attention is and today that attention is split in many different ways. Tune in to learn how marketing has evolved from just content marketing to much more, the need to be omnipresent, and how audiences differ not just on channels but also on devices. Time-Stamped Show Notes: <ul> <li>[00:27] - Today's topic: The Biggest Thing that Will Change in Marketing in 2018 and Beyond
</li> <li>[00:45] - Years ago most marketing being done was strictly content marketing.</li> <li>[01:19] - Attention is so very split now and because of that a marketing plan needs to use all available channels.</li> <li>[02:33] - Some examples of people, such as Tai Lopez, who are making the most of all channels.</li> <li>[03:10] - Make sure you are omnipresent. When people start telling you that they are seeing you everywhere, you’re doing something right.</li> <li>[04:19] - People are seeing what’s happening in the world through social media and it often serves as a major new source.</li> <li>[05:20] - In the beginning focus on one channel and then develop a plan on how to branch off and build your omnipresence.</li> <li>[06:00] - The audience is different not just from channel to channel, but also on devices, as in mobile vs desktop.</li> <li>[07:20] - What it means to be a <a href="https://www.singlegrain.com/marketing/why-t-shaped-marketers-make-millions-and-most-specialists-dont/"> T-shaped marketer</a>.</li> <li>[08:12] - That's it for today!</li> <li>[08:14] - Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for a special giveaway.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #512, Eric and Neil talk about how marketing is where all the attention is and today that attention is split in many different ways. Tune in to learn how marketing has evolved from just content marketing to much more, the need to be...

The Biggest Thing that Will Change in Marketing in 2018 and Beyond | Ep. #512

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