In episode #1194, we discuss Eric’s biggest marketing blunder of the year. Rebuilding a website can be tricky and there is a range of factors to keep in mind before you can roll out the revised version. Tune in to hear what is on our checklist that will help you to avoid making the same mistake! 

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Biggest Marketing Blunder of 2019. 
[00:34] Trusting the developer instead of following the checklist when doing a website rebuild. 
[01:21] Don’t assume anything about what a new developer might/might not know.
[01:35] Communication is key: establishing the tracking, lead flow, redirections, etc. 
[02:36] Why Neil never does website redesigns and how he approaches changes.
[03:39] The checklist for making sure that you rebuild correctly. 
[04:23] Doing big changes to a website during a slow period, such as over the weekend. 
[04:50] Benchmarking with your old data and ensuring that internal links are right.
[05:17] An example of how you would keep internal links effective. 
[06:10] Make sure you have a backup!
[06:22] To stay updated with events and learn more about our mastermind, go to the  Marketing School site for more information.

Links Mentioned in Today’s Episode:
Single Grain
Zapier
Slack
 Google Analytics
Google Search Console

Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1194, we discuss Eric’s biggest marketing blunder of the year. Rebuilding a website can be tricky and there is a range of factors to keep in mind before you can roll out the revised version. Tune in to hear what is on our checklist that will help you to avoid making the same mistake!  TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: The Biggest Marketing Blunder of 2019. </li> <li>[00:34] Trusting the developer instead of following the checklist when doing a website rebuild. </li> <li>[01:21] Don’t assume anything about what a new developer might/might not know.</li> <li>[01:35] Communication is key: establishing the tracking, lead flow, redirections, etc. </li> <li>[02:36] Why Neil never does website redesigns and how he approaches changes.</li> <li>[03:39] The checklist for making sure that you rebuild correctly. </li> <li>[04:23] Doing big changes to a website during a slow period, such as over the weekend. </li> <li>[04:50] Benchmarking with your old data and ensuring that internal links are right.</li> <li>[05:17] An example of how you would keep internal links effective. </li> <li>[06:10] Make sure you have a backup!</li> <li>[06:22] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/growth-accelerator-mastermind"> Marketing School</a> site for more information.</li> </ul> Links Mentioned in Today’s Episode: <ul> <li>
<a href="https://www.singlegrain.com/">Single Grain</a> </li> <li>
<a href="https://zapier.com/">Zapier</a> </li> <li>
<a href="https://slack.com/">Slack</a> </li> <li><a href="https://analytics.google.com/analytics/web/provision/?authuser=0%22%20%5Cl%20%22/provision"> Google Analytics</a></li> <li><a href="https://search.google.com/search-console/abo">Google Search Console</a></li> </ul> Leave Some Feedback:   <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>   Connect with Us:  <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #1194, we discuss Eric’s biggest marketing blunder of the year. Rebuilding a website can be tricky and there is a range of factors to keep in mind before you can roll out the revised version. Tune in to hear what is on our checklist that...

The Biggest Marketing Blunder Eric Made in 2019 (and What You Can Learn From It) | Ep. #1194

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/3e315a7e-0008-4e37-a13d-b0d20043d943/transcript

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