All right, so we are going to talk about the biggest lesson that Neil learned from sending out over two hundred and fifty five million emails.

All right, so we are going to talk about the biggest lesson that Neil learned from sending out over two hundred and fifty five million emails.

So check this out. I don't know if you can see my screen here, Eric, this is my convert kit. Can you see the screen? Yep? So lifetime total emails, I actually have more than one million. I'll actually scroll so you can see a total amount. I had to go somewhat quick because I don't want to share all the email addresses and mess up people's privacy. But one point two eight six million emails currently. As you can see on the right side, there's like a lot of different lists. The reason there's a lot of different lists is because we segment I have one point two something million email subscribers. My average open rate is forty four percent. Great open rate, yeah, two point sixty six percent average click two hundred and fifty five emails cent. Not all my emails actually have anything to click on, So my click rate could be much better if I added stuff to click on for every single email, but I don't because a lot of emails does provide value. The biggest thing that I've learned is before I could send emails on what and it would do well. And what I mean by whatever is I can say, everyone, check out my latest webinar. It's on affiliate marketing, and everyone should go and register, and I would get a lot of people to click and register it, whether it's on affiliate marketing SEO, or I could say, hey, sign up for consulting services. And we did that approach for years and it worked. But over the last year or so it stopped working as well. And everyone talks about email segmentation and how you should do it. We found that if you don't segment in today's world, the emails just don't perform well. It's not that you can't send out generic emails. It's more so that everyone is expecting segmentation and they feel that it's a default. If their emails aren't relevant enough to them, it just doesn't work well. And even though people who subscribe to my email lists are interested in marketing, some may have an e commerce site, some may be interested in philliate marketing, some may be interested in only paid marketing, or some may be interested in only growing their Instagram following. If I don't segment, what we find is it just does not convert anywhere near as well. And what we do is we look what pages we're collecting the emails from. We're creating different lists, and then we're figuring out what emails to send to each group. We're writing custom emails. Now, what we're going to start doing is using bard and chat GPT to help us craft some of those customized emails and then that way we can do even more segmentation, set out more emails, get more open rates, and more conversions. But when we segment versus when we don't segment, we typically see a difference in revenue of around fifty seven to fifty eight percent on average. It's fifty seven point something I'm rounding up, but that's the big difference from segmenting versus not segmenting. And if you watch this on YouTube, you'll be able to see me sharing my screen my email stats.

So check this out. I don't know if you can see my screen here, Eric, this is my convert kit. Can you see the screen? Yep? So lifetime total emails, I actually have more than one million. I'll actually scroll so you can see a total amount. I had to go somewhat quick because I don't want to share all the email addresses and mess up people's privacy. But one point two eight six million emails currently. As you can see on the right side, there's like a lot of different lists. The reason there's a lot of different lists is because we segment I have one point two something million email subscribers. My average open rate is forty four percent. Great open rate, yeah, two point sixty six percent average click two hundred and fifty five emails cent. Not all my emails actually have anything to click on, So my click rate could be much better if I added stuff to click on for every single email, but I don't because a lot of emails does provide value. The biggest thing that I've learned is before I could send emails on what and it would do well. And what I mean by whatever is I can say, everyone, check out my latest webinar. It's on affiliate marketing, and everyone should go and register, and I would get a lot of people to click and register it, whether it's on affiliate marketing SEO, or I could say, hey, sign up for consulting services. And we did that approach for years and it worked. But over the last year or so it stopped working as well. And everyone talks about email segmentation and how you should do it. We found that if you don't segment in today's world, the emails just don't perform well. It's not that you can't send out generic emails. It's more so that everyone is expecting segmentation and they feel that it's a default. If their emails aren't relevant enough to them, it just doesn't work well. And even though people who subscribe to my email lists are interested in marketing, some may have an e commerce site, some may be interested in philliate marketing, some may be interested in only paid marketing, or some may be interested in only growing their Instagram following. If I don't segment, what we find is it just does not convert anywhere near as well. And what we do is we look what pages we're collecting the emails from. We're creating different lists, and then we're figuring out what emails to send to each group. We're writing custom emails. Now, what we're going to start doing is using bard and chat GPT to help us craft some of those customized emails and then that way we can do even more segmentation, set out more emails, get more open rates, and more conversions. But when we segment versus when we don't segment, we typically see a difference in revenue of around fifty seven to fifty eight percent on average. It's fifty seven point something I'm rounding up, but that's the big difference from segmenting versus not segmenting. And if you watch this on YouTube, you'll be able to see me sharing my screen my email stats.

Yeah, here's the other thing. I mean, you're going to be able to dynamically insert content based on what they're interested in. So in the future, I think when you leverage AI to do this, it's just going to be boom boom. It's just going to like put different blocks and based on what they're interested in. So I think that's going to be fascinating.

Yeah, here's the other thing. I mean, you're going to be able to dynamically insert content based on what they're interested in. So in the future, I think when you leverage AI to do this, it's just going to be boom boom. It's just going to like put different blocks and based on what they're interested in. So I think that's going to be fascinating.

Dude. What's really cool is I was at a conference called Pattern in Utah, Pattern Accelerate, and I'm at this kid and this kid's like, yeah, this email solution. Me and two other people built it over the last three months. I'm like, show it to me, and it was He's sending people emails and you can buy it right then and then they're in the email. So let's say if he sends you email on shirts, you can select a shirt in the email, click the size, and check out right then and there without even going to the website. That's example that you can getting more customized because if you know people shopping habits like Amazon May you can send people even more customized emails and boost up your conversions even more.

Dude. What's really cool is I was at a conference called Pattern in Utah, Pattern Accelerate, and I'm at this kid and this kid's like, yeah, this email solution. Me and two other people built it over the last three months. I'm like, show it to me, and it was He's sending people emails and you can buy it right then and then they're in the email. So let's say if he sends you email on shirts, you can select a shirt in the email, click the size, and check out right then and there without even going to the website. That's example that you can getting more customized because if you know people shopping habits like Amazon May you can send people even more customized emails and boost up your conversions even more.

Do you ask you for a check?

Do you ask you for a check?

No, I wanted to buy the business, but for what I want?

No, I wanted to buy the business, but for what I want?

Oh okay, I'll ask you more offline anyway. So that is it for today. These are the lessons. Let us know what you think about this one. It's a short one, but there it's packed with data. And also, subscribe to us on the YouTube channel so you can actually see the screenshirts that we're talking about. So that is it for today. Please don't forget the Rate Review, subscribe and we will see you later.

Oh okay, I'll ask you more offline anyway. So that is it for today. These are the lessons. Let us know what you think about this one. It's a short one, but there it's packed with data. And also, subscribe to us on the YouTube channel so you can actually see the screenshirts that we're talking about. So that is it for today. Please don't forget the Rate Review, subscribe and we will see you later.