In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this episode, we explore a few examples and ideas that might get the cogs turning for you. Tune in to hear about viral content, freemium models, and more!

TIME-STAMPED SHOW NOTES:
[00:22] Today’s topic: The Best Way to Engineer Word of Mouth Marketing.
[00:30] What is word-of-mouth marketing and why is it important?
[01:32] Standing out and becoming indispensable.
[02:26] Weighing the usefulness of referral programs.
[03:15] Basing your offer on price, and creating a free version.
[05:39] Using viral content as a means to build hype and promote your offers.
[08:01] That’s it!
[08:06] Go to https://www.marketingschool.io for more resources!




Links Mentioned in Today’s Episode:



Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Seth Godin
Purple Cow
Linchpin
Harmon Brothers
Ubersuggest
Dharmesh Shah
HubSpot
$100M Offers
Alex Hormozi
Coffeezilla
Logan Paul




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this episode, we explore a few examples and ideas that might get the cogs turning for you. Tune in to hear about viral content, freemium models, and more!TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:22] Today’s topic: The Best Way to Engineer Word of Mouth Marketing.</li>
<li>
[00:30] What is word-of-mouth marketing and why is it important?</li>
<li>
[01:32] Standing out and becoming indispensable.</li>
<li>
[02:26] Weighing the usefulness of referral programs.</li>
<li>
[03:15] Basing your offer on price, and creating a free version.</li>
<li>
[05:39] Using viral content as a means to build hype and promote your offers.</li>
<li>
[08:01] That’s it!</li>
<li>
[08:06] Go to <a href="https://www.marketingschool.io/pro">https://www.marketingschool.io</a> for more resources!</li>
</ul> Links Mentioned in Today’s Episode: <ul>
<li>Subscribe to our premium podcast (with tons of goodies!): <a href="https://www.marketingschool.io/pro">https://www.marketingschool.io/pro</a>
</li>
<li><a href="https://seths.blog/">Seth Godin</a></li>
<li><a href="https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170">Purple Cow</a></li>
<li>
<a href="https://www.amazon.com/Linchpin-Are-Indispensable-Seth-Godin/dp/1591844096">Linchpin</a> 
</li>
<li><a href="https://harmonbrothers.com/home">Harmon Brothers</a></li>
<li>
<a href="https://neilpatel.com/ubersuggest/">Ubersuggest</a> 
</li>
<li><a href="https://www.hubspot.com/company/management/dharmesh-shah">Dharmesh Shah</a></li>
<li>
<a href="https://www.hubspot.com/">HubSpot</a> 
</li>
<li><a href="https://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8">$100M Offers</a></li>
<li><a href="https://www.youtube.com/c/alexhormozi">Alex Hormozi</a></li>
<li>
<a href="https://www.youtube.com/channel/UCFQMnBA3CS502aghlcr0_aw">Coffeezilla</a>  
</li>
<li>
<a href="https://www.youtube.com/channel/UCG8rbF3g2AMX70yOd8vqIZg">Logan Paul</a> 
</li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li><a href="http://neilpatel.com">Neilpatel.com</a></li>
<li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> 
</li>
<li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li>
<li><a href="https://www.singlegrain.com/">Single Grain</a></li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> 
</li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Tune in to hear about viral content, freemium models, and more!

The Best Way to Engineer Word of Mouth Marketing

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/49eee023-176e-4eb4-940a-b0d1017cec95/transcript

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