In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach might involve not relying on paid media at all! Join us as we unpack the strategies and considerations that support this perspective. We discuss organic growth, content quality, what you should be focused on, and building strong communities as potential alternatives to paid media. We also share insights into how a strategic focus on these areas could yield long-term results without the dependence on paid advertising. To discover the potential of non-traditional approaches to achieve effective and sustainable growth for your business, tune in now!

TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: the best way to do paid media is... not to do paid media?!
[00:30] A breakdown of how the marketing landscape is shifting.
[01:03] The highest leverage point in paid marketing.
[02:01] Finding a balance between marketing and content.
[02:33] Steps to reach your full marketing potential.
[03:05] What you should be focusing on: soft content marketing.
[04:01] Why optimizing your creative content is essential.
[05:22] Advice for enhancing your creative content. 
[06:11] The high-risk, high-reward nature of advertising.
[06:31] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



Don’t forget to help us grow by subscribing and liking on YouTube!
Check out Harmon Brothers and Chamber Media




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach might involve not relying on paid media at all! Join us as we unpack the strategies and considerations that support this perspective. We discuss organic growth, content quality, what you should be focused on, and building strong communities as potential alternatives to paid media. We also share insights into how a strategic focus on these areas could yield long-term results without the dependence on paid advertising. To discover the potential of non-traditional approaches to achieve effective and sustainable growth for your business, tune in now!TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:00] Today’s topic: the best way to do paid media is... not to do paid media?!</li>
<li>
[00:30] A breakdown of how the marketing landscape is shifting.</li>
<li>
[01:03] The highest leverage point in paid marketing.</li>
<li>
[02:01] Finding a balance between marketing and content.</li>
<li>
[02:33] Steps to reach your full marketing potential.</li>
<li>
[03:05] What you should be focusing on: soft content marketing.</li>
<li>
[04:01] Why optimizing your creative content is essential.</li>
<li>
[05:22] Advice for enhancing your creative content. </li>
<li>
[06:11] The high-risk, high-reward nature of advertising.</li>
<li>
[06:31] That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
<li>Check out <a href="https://harmonbrothers.com/home">Harmon Brothers</a> and <a href="https://chamber.media/">Chamber Media</a>
</li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

To discover the potential of non-traditional approaches to achieve effective and sustainable growth for your business, tune in now!

The Best Way To Do Paid Media Is… Not To Do Paid Media?!

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/fbf09adf-5e45-4b87-baf2-b0d1016fbe21/transcript

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