In episode #2692, we explore the effectiveness of various marketing channels and examine some of the most common marketing myths circulating in the industry today. We discuss the importance of user intent behind channel selection and where businesses can truly find return on investment (ROI) within their marketing strategies.



Don’t forget to help us grow by subscribing and liking on YouTube!



Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 



TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The best marketing channel is where people spend the least amount of time, The greatest marketing myths, 1 person companies (some doing $300M+)
(01:10) Neil Patel and Eric Siu discuss the main purpose of email and the number of emails they receive
(01:39) Eric Siu and Neil Patel talk about their social media habits
(02:09) Neil Patel shares his experience with streaming services and ads
(03:39) Neil Patel explains the intention-based nature of Google searches
(04:05) Neil Patel compares the ad revenue generated by Meta and Google
(04:58) Eric Siu mentions the myth that SEO is dead
(05:27) Neil Patel and Eric Siu discuss the myth of "build it and they will come"
(06:01) Neil Patel talks about the misconception that more creative equals more effectiveness
(06:56) Eric Siu and Neil Patel debunk the myth that nobody reads long-form content
(07:28) Neil Patel discusses the value of long-form writing and insights gained from analyzing competitors.
(08:06) Neil Patel dispels the myth that SEO and email marketing are dead.
(08:40) Eric Siu and Neil Patel discuss the enduring importance of email communication in business.
(09:26) Eric Siu and Neil Patel debate the necessity of tracking ROI for every marketing effort.
(10:48) Eric Siu shares examples of successful one-person companies generating significant revenue.
(11:03) Neil Patel explores the farming game Stardew Valley as an example of a successful one-person company.


(13:06) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!



Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

In episode #2692, we explore the effectiveness of various marketing channels and examine some of the most common marketing myths circulating in the industry today. We discuss the importance of user intent behind channel selection and where businesses can truly find return on investment (ROI) within their marketing strategies.
 
Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA">YouTube</a>!
 
Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) 
 
TIME-STAMPED SHOW NOTES:
<ul>
<li aria-level="1">(00:00) Today’s topic: The best marketing channel is where people spend the least amount of time, The greatest marketing myths, 1 person companies (some doing $300M+)</li>
<li aria-level="1">(01:10) Neil Patel and Eric Siu discuss the main purpose of email and the number of emails they receive</li>
<li aria-level="1">(01:39) Eric Siu and Neil Patel talk about their social media habits</li>
<li aria-level="1">(02:09) Neil Patel shares his experience with streaming services and ads</li>
<li aria-level="1">(03:39) Neil Patel explains the intention-based nature of Google searches</li>
<li aria-level="1">(04:05) Neil Patel compares the ad revenue generated by Meta and Google</li>
<li aria-level="1">(04:58) Eric Siu mentions the myth that SEO is dead</li>
<li aria-level="1">(05:27) Neil Patel and Eric Siu discuss the myth of "build it and they will come"</li>
<li aria-level="1">(06:01) Neil Patel talks about the misconception that more creative equals more effectiveness</li>
<li aria-level="1">(06:56) Eric Siu and Neil Patel debunk the myth that nobody reads long-form content</li>
<li aria-level="1">(07:28) Neil Patel discusses the value of long-form writing and insights gained from analyzing competitors.</li>
<li aria-level="1">(08:06) Neil Patel dispels the myth that SEO and email marketing are dead.</li>
<li aria-level="1">(08:40) Eric Siu and Neil Patel discuss the enduring importance of email communication in business.</li>
<li aria-level="1">(09:26) Eric Siu and Neil Patel debate the necessity of tracking ROI for every marketing effort.</li>
<li aria-level="1">(10:48) Eric Siu shares examples of successful one-person companies generating significant revenue.</li>
<li aria-level="1">(11:03) Neil Patel explores the farming game Stardew Valley as an example of a successful one-person company.</li>
</ul>
 
<ul>
<li aria-level="1">(13:06) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>
Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!
 
Leave Some Feedback:
 
<ul>
<li aria-level="1">What should we talk about next? Please let us know in the comments below</li>
</ul>
<ul>
<li aria-level="1">Did you enjoy this episode? If so, please leave a short review.</li>
</ul>
 
Connect with Us: 
 
<ul>
<li aria-level="1"><a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li aria-level="1"><a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li aria-level="1"><a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li aria-level="1"><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

The best marketing channel is where people spend the least amount of time, The greatest marketing myths, 1 person companies (some doing $300M+)

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/27dc1251-84cd-4d00-a586-b12b00a00eef/transcript

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