In episode #868, we discuss a tactic that the best marketers use. Tune in to hear what you can do to up your game.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Best Marketers Do This
• [00:40] The best marketers document.
• [01:04] Whatever tactic you’re using, document it so that it’s repeatable for other people on your team.
• [01:35] You won’t know what is working unless you document it.
• [02:22] Eric documents anything he has done two or three times.
• [02:36] Tracking in Google Drive was difficult, so Eric’s team had to come up with alternative solutions.
• [03:00] Create an internal workplace Wiki to track everything.
• [03:45] Looop is a great training option, as is Trainual.
• [04:15] If you are going to document, get the whole company on board.
• [05:03] It’s a chore, but in the long run you will appreciate the work you put into documenting everything.
• [05:50] Make sure you have someone organizing the documentation process.
• [06:04] That’s it for today!
• [06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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