In episode #655, Eric and Neil discuss how you can market your business at speaking engagements. Tune in to hear if it’s wise to use the hard sell while on stage.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The Art of Speaking: How to Market Your Business From a Stage
• [00:35] Neil has been speaking for over ten years.
• [00:45] He never joined Toastmasters, he is just naturally outgoing.
• [01:11] Neil creates his slides, but doesn’t rehearse, because he doesn’t want to sound robotic.
• [01:55] You have to cater your approach to each audience.
• [02:12] Anyone can read slides, it takes someone with public speaking abilities to keep an audience engaged.
• [02:33] Eric and Neil never do a hard sell in their speeches.
• [02:47] Russell Brunson makes a lot of money from his public speaking engagements.
• [03:15] He spoke at the 10X conference and made $3 Million because of that event.
• [03:30] Russell is great at creating the “FOMO” feeling.
• [04:00] Some conferences want speakers to sell their businesses.
• [04:55] The hard sell has rubbed people the wrong way.
• [05:03] Leadpages is a way to get people on your email list.
• [05:28] Give people a link to your product or get them on your email list.
• [05:45] Special offers are also a great way to get leads.
• [06:30] It’s worth it to play the long game.
• [06:51] That’s all for today!
• [06:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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