In episode #2110, we talk about the anatomy of a high converting sales letter! From the way you formulate your headline, to how you answer objections and customer questions, these are the marks you need to hit every time you are trying to make conversions. Tune in to hear all about it! TIME-STAMPED SHOW NOTES:
[00:22] Today’s topic: The Anatomy of A High Converting Sales Letter.
[00:26] Explaining exactly what a sales letter is and should be.
[00:50] The importance of a great headline to attract attention.
[01:21] Pinpointing the reasons that someone would not buy what you are selling.
[02:35] Why customer development is vital and how this relates to your sales letters.
[03:47] The patience that is necessary for collecting the rewards of your hard work.