Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Today we are going to talk about the algorithm driven future of digital marketing that's coming fast. So if you think about digital marketing, all is about algorithm, not just Google, but also Facebook, also Instagram. The algorithm is effect how much traffic that you end up getting. And the reason we want to create an episode about algorithms is in marketing, everyone thinks about I want to create content, I want to create backlinks, I want to go viral. But what they're not doing is they're not spending enough time trying to learn about each and every single algorithm out there, depending on each platform. And when you do that, you're going to have a better chance of succeeding because you're learning what's working and what's not working. Yep. So I'm going to give you an example, like a practical example here. So let's say I'm trying to optimize my YouTube channel. So YouTube's got its algorithm as well, and so one example here would be if I want to create more engaging YouTube video. So this is more of a do as I say, not as I do type of thing. But I'm going to look at YouTube Studio, which is their version of analytics, and I'm going to be looking at a couple of primary things. What's the retention on my video? Where are people dropping off exactly? What's the click the rate? How well is my headline my thumbnail doing right? Because those are the things that you got to think about if you are like a YouTube, what are you trying to optimize for? Oh, you want to get people to hang on the platform because you want to send more ads to people so you can make more money. Okay, got it. So retention matters. Getting people to click through the video matters too, because you want people to have a good experience. So you have to align yourself with the incentives of the algorithm. If that's the game that you want to play, if that's where you want to grow, Right, it's kind of that's the exchange that you're willing to accept. Right. If you don't want to play the game, you don't have to. But that's one example of thinking about, Okay, what does the search engine want or what does this product want exactly, and how can I do my best to deliver. So mister Beast, who's one of the I think he's closing in one hundred million subscribers, I mean, he goes crazy, right, He'll have like so many different cuts, like in the first ten seconds, or's like twenty different things going on, and then he'll can like I don't know, like seventy five percent of his videos or so, and he takes a ton of time coming up with ideas. Think about, you know, crazy wacky stuff that he can be doing. Right, that's him going all the way focusing on the algorithm to deliver a great experience, and so that's one way of looking at it. That's one practical way to move forward with the future. Yeah, and as long as you end up, you know, just focusing on Hey, I'm going to try to understand these algorithms, try to understand how they're adapting towards users and give them what they want. It's like, if you're going to produce the content do marketing, might as well get the most bang for the buck. And just like how you try to find tune your content, you should learn about the algorithm so that way you can get the most amount of reach or else you're just wasting time. And there's a lot of articles out there. There's people who analyze pens that these guys release or from like the platforms, and there's also people who analyze the trends that the change is what happens every time there's an algorithm update. Blogs like search engine Land talk about them all the time whenever platforms release new algorithm updates, and reading them gives you insights on what's changing and what direction they're going towards. And there's no template for this right. So on Neil's YouTube channel, I think you go what three four times a week, three times a week, three times a week, and these are like five ten minute videos, right, right, And so but here's the thing, Like there's no template because some people they release one video a month and they're still getting millions of views and they have, you know, millions of subscribers. Some people are doing daily and so you know, you have to figure out your own stylef Like, there's this one guy I watch. He talks about, you know, valuation stocks, and like he does all this analysis. He's got like four hundred and fifty thousand subscribers, but he does like thirty minute to forty five minutes. It's almost like a webinar each time. But his analysis is so good that I can't help but to watch the whole thing, and so think about what works for you, and then look at what hits and then the YouTube studio. Like that's one example. Right. I'm using YouTube as an example because I started with that. But my point is you have to keep optimizing, and it's not just you thinking what's good. You got to think about what the algorithm actually wants, so neil anything else. Yeah. The last thing is is, like here's the prime example of this. I was reading an article I learned that YouTube's algorithm likes videos that do really well in the first twenty four hours, and if you do well in the first twenty four hours, then your video tends to do well throughout the whole history. So what I started doing once I learned that, I started sending out email black once I publish a video, and that changed my YouTube satas drastically. That's example of how you can get tons of more views. I have over now a million subscribers because I took the time to read and try to learn about their algorithm changes. All right, So that is it for today. Please don't forget to rate, review and subscribe to this podcast because it helps the Apple algorithm to push us up. So that is it for today and we'll catch you later. We appreciate you joining us for this session of marketing School. Be sure to rate, review and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax marketingschool dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Today we are going to talk about the algorithm driven future of digital marketing that's coming fast. So if you think about digital marketing, all is about algorithm, not just Google, but also Facebook, also Instagram. The algorithm is effect how much traffic that you end up getting. And the reason we want to create an episode about algorithms is in marketing, everyone thinks about I want to create content, I want to create backlinks, I want to go viral. But what they're not doing is they're not spending enough time trying to learn about each and every single algorithm out there, depending on each platform. And when you do that, you're going to have a better chance of succeeding because you're learning what's working and what's not working. Yep. So I'm going to give you an example, like a practical example here. So let's say I'm trying to optimize my YouTube channel. So YouTube's got its algorithm as well, and so one example here would be if I want to create more engaging YouTube video. So this is more of a do as I say, not as I do type of thing. But I'm going to look at YouTube Studio, which is their version of analytics, and I'm going to be looking at a couple of primary things. What's the retention on my video? Where are people dropping off exactly? What's the click the rate? How well is my headline my thumbnail doing right? Because those are the things that you got to think about if you are like a YouTube, what are you trying to optimize for? Oh, you want to get people to hang on the platform because you want to send more ads to people so you can make more money. Okay, got it. So retention matters. Getting people to click through the video matters too, because you want people to have a good experience. So you have to align yourself with the incentives of the algorithm. If that's the game that you want to play, if that's where you want to grow, Right, it's kind of that's the exchange that you're willing to accept. Right. If you don't want to play the game, you don't have to. But that's one example of thinking about, Okay, what does the search engine want or what does this product want exactly, and how can I do my best to deliver. So mister Beast, who's one of the I think he's closing in one hundred million subscribers, I mean, he goes crazy, right, He'll have like so many different cuts, like in the first ten seconds, or's like twenty different things going on, and then he'll can like I don't know, like seventy five percent of his videos or so, and he takes a ton of time coming up with ideas. Think about, you know, crazy wacky stuff that he can be doing. Right, that's him going all the way focusing on the algorithm to deliver a great experience, and so that's one way of looking at it. That's one practical way to move forward with the future. Yeah, and as long as you end up, you know, just focusing on Hey, I'm going to try to understand these algorithms, try to understand how they're adapting towards users and give them what they want. It's like, if you're going to produce the content do marketing, might as well get the most bang for the buck. And just like how you try to find tune your content, you should learn about the algorithm so that way you can get the most amount of reach or else you're just wasting time. And there's a lot of articles out there. There's people who analyze pens that these guys release or from like the platforms, and there's also people who analyze the trends that the change is what happens every time there's an algorithm update. Blogs like search engine Land talk about them all the time whenever platforms release new algorithm updates, and reading them gives you insights on what's changing and what direction they're going towards. And there's no template for this right. So on Neil's YouTube channel, I think you go what three four times a week, three times a week, three times a week, and these are like five ten minute videos, right, right, And so but here's the thing, Like there's no template because some people they release one video a month and they're still getting millions of views and they have, you know, millions of subscribers. Some people are doing daily and so you know, you have to figure out your own stylef Like, there's this one guy I watch. He talks about, you know, valuation stocks, and like he does all this analysis. He's got like four hundred and fifty thousand subscribers, but he does like thirty minute to forty five minutes. It's almost like a webinar each time. But his analysis is so good that I can't help but to watch the whole thing, and so think about what works for you, and then look at what hits and then the YouTube studio. Like that's one example. Right. I'm using YouTube as an example because I started with that. But my point is you have to keep optimizing, and it's not just you thinking what's good. You got to think about what the algorithm actually wants, so neil anything else. Yeah. The last thing is is, like here's the prime example of this. I was reading an article I learned that YouTube's algorithm likes videos that do really well in the first twenty four hours, and if you do well in the first twenty four hours, then your video tends to do well throughout the whole history. So what I started doing once I learned that, I started sending out email black once I publish a video, and that changed my YouTube satas drastically. That's example of how you can get tons of more views. I have over now a million subscribers because I took the time to read and try to learn about their algorithm changes. All right, So that is it for today. Please don't forget to rate, review and subscribe to this podcast because it helps the Apple algorithm to push us up. So that is it for today and we'll catch you later. We appreciate you joining us for this session of marketing School. Be sure to rate, review and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax marketingschool dot io until next time. Class dismissed