In episode #802, Eric and Neil discuss the #1 thing you need to grow a business successfully. Tune in to hear what you absolutely must do to be a success.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The #1 Thing You Need to Do to Grow Any Business Successfully
[00:35] The #1 thing is not a marketing tactic, it’s people.
[00:50] Without a great team, you are not going to grow your business.
[01:37] CEO’s have three responsibilities: Keeping money in the bank, driving the vision, and recruiting.
[01:47] The Dropbox CEO recently talked about how recruiting is always top of mind for him.
[02:16] Bill Gates said the first 20 people at Microsoft built the company.
[03:03] If an employee isn’t a cultural fit, they aren’t going to stick around.
[03:15] Only hire people who are smarter than you and from whom you can learn.
[03:25] Make sure you really interview each applicant and talk to their references. Figure out if they are truly a good fit.
[03:47] Always test people out.
[03:56] Make sure multiple people on your team interview each person.
[04:11] Make sure they lay out a plan of action for their first few weeks or months at the company.
[05:05] Do indirect reference checks (basically, be a detective).
[05:30] Sometimes, Eric has gotten glowing reviews and other times, he has gotten more realistic information.
[06:15] You have to have each person ask different types of questions in the interviews.
[06:32] The CEO of Drift secretly tests people in interviews: he gives each candidate a cup of water and sees if they throw it away at the end of the interview.
[06:35] Eric also does this and doesn’t hire anyone who doesn’t clean up after themselves.
[07:18] If you can get people who can do the work, but won’t be a long-term fit, you are rolling the dice on mercenaries.
[07:48] That’s it for today!
[07:54] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu





Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #802, Eric and Neil discuss the #1 thing you need to grow a business successfully. Tune in to hear what you absolutely must do to be a success. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href="http://marketingschool.io/stats/">here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: The #1 Thing You Need to Do to Grow Any Business Successfully
</li> <li>[00:35] The #1 thing is not a marketing tactic, it’s people.</li> <li>[00:50] Without a great team, you are not going to grow your business.</li> <li>[01:37] CEO’s have three responsibilities: Keeping money in the bank, driving the vision, and recruiting.</li> <li>[01:47] The <a href="https://www.dropbox.com/">Dropbox</a> CEO recently talked about how recruiting is always top of mind for him.</li> <li>[02:16] Bill Gates said the first 20 people at Microsoft built the company.</li> <li>[03:03] If an employee isn’t a cultural fit, they aren’t going to stick around.</li> <li>[03:15] Only hire people who are smarter than you and from whom you can learn.</li> <li>[03:25] Make sure you really interview each applicant and talk to their references. Figure out if they are truly a good fit.</li> <li>[03:47] Always test people out.</li> <li>[03:56] Make sure multiple people on your team interview each person.</li> <li>[04:11] Make sure they lay out a plan of action for their first few weeks or months at the company.</li> <li>[05:05] Do indirect reference checks (basically, be a detective).</li> <li>[05:30] Sometimes, Eric has gotten glowing reviews and other times, he has gotten more realistic information.</li> <li>[06:15] You have to have each person ask different types of questions in the interviews.</li> <li>[06:32] The CEO of <a href="https://www.drift.com/">Drift</a> secretly tests people in interviews: he gives each candidate a cup of water and sees if they throw it away at the end of the interview.</li> <li>[06:35] Eric also does this and doesn’t hire anyone who doesn’t clean up after themselves.</li> <li>[07:18] If you can get people who can do the work, but won’t be a long-term fit, you are rolling the dice on mercenaries.</li> <li>[07:48] That’s it for today!</li> <li>[07:54] Go <a href="http://marketingschool.io/stats">here</a> to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul>   Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #802, Eric and Neil discuss the #1 thing you need to grow a business successfully. Tune in to hear what you absolutely must do to be a success. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once...

The #1 Thing You Need to Do to Grow Any Business Successfully | Ep. #802

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/78a9edb6-7de5-42a5-ad1e-b0d2005b1337/transcript

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