In episode #866, we discuss the #1 thing email marketing is supposed to do. Tune in to hear what you should be getting out of your email marketing campaign.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: The #1 Job Email Marketing Is Supposed To Do
• [00:35] Email marketing is supposed to get your reader curious enough to continue opening emails.
• [01:15] Neil’s friend from HubSpot believes that once someone subscribes to your email list, they will typically buy right away or within the first 30 days.
• [01:45] Generally, you generate more revenue by getting people to open the first few emails and pitching right off the bat.
• [02:31] Neil likes to drive people to his webinar right from the email.
• [02:50] He feels this generates more immediate revenue.
• [03:35] Ben Settle has an email list called Email Players.
• [03:50] He popularized the idea of “Seinfeld Emails”.
• [04:15] Every Tuesday, Neil writes custom emails to promote his blog posts.
• [04:28] That’s it for today!
• [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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