In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We highlight the importance of adapting to new features and leveraging ads to increase reach and revenue. We stress the value of being unique and authentic in our content creation, rather than relying on ghostwriters. We conclude by encouraging you to focus on one channel and be a good employee before scaling to multiple platforms.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Struggling To Grow On Social Media? Use This Analogy
• (00:01) An analogy for growing on social media: be an employee.
• (01:34) Social networks don't work for you, you work for them.
• (02:39) Consistency and effort are required for success on social media.
• (03:22) Figure out the type of content that social networks want.
• (04:00) Social networks prioritize ad revenue over organic reach.
• (04:24) Leverage ads creatively to generate revenue and build followers.
• (05:09) Create unique and personal content for better long-term results.
• (05:42) Start by focusing on one channel and then scale.
• (05:56) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Russel Brunson’s Podcast
• Chamath Palihapitiya’s Twitter

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Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices