In episode #632, Eric and Neil discuss why you shouldn’t copy your competition. Tune in to see why past techniques may not work for you today.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Stop Copying Your Competition
[00:38] What worked for your competition won’t necessarily work for you.
[01:17] The problem with content marketing is that there is now a lot more competition.
[01:40] Whereas Neil had success within the first three months, it would take people a year to do the same today.
[02:18] Costs of paid ads have gone up and bigger brands drive prices even higher.
[03:00] What people were willing to spend years ago, was a lot less than you would have to spend today.
[04:00] Just because one tactic worked for another company, doesn’t mean it will work the same way for you.
[04:15] Dropbox referral programs worked in the past, but they probably wouldn’t work now.
[04:50] If you’re in business to make money, you should do something else.
[05:03] You have to be three steps ahead of everyone; think about what will be popular in the future. Spot trends.
[05:40] Take chances and shoot for the moon.
[05:50] That’s all for today!
[05:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #632, Eric and Neil discuss why you shouldn’t copy your competition. Tune in to see why past techniques may not work for you today. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Stop Copying Your Competition
</li> <li>[00:38] What worked for your competition won’t necessarily work for you.</li> <li>[01:17] The problem with content marketing is that there is now a lot more competition.</li> <li>[01:40] Whereas Neil had success within the first three months, it would take people a year to do the same today.</li> <li>[02:18] Costs of paid ads have gone up and bigger brands drive prices even higher.</li> <li>[03:00] What people were willing to spend years ago, was a lot less than you would have to spend today.</li> <li>[04:00] Just because one tactic worked for another company, doesn’t mean it will work the same way for you.</li> <li>[04:15] Dropbox referral programs worked in the past, but they probably wouldn’t work now.</li> <li>[04:50] If you’re in business to make money, you should do something else.</li> <li>[05:03] You have to be three steps ahead of everyone; think about what will be popular in the future. Spot trends.</li> <li>[05:40] Take chances and shoot for the moon.</li> <li>[05:50] That’s all for today!</li> <li>[05:53] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In episode #632, Eric and Neil discuss why you shouldn’t copy your competition. Tune in to see why past techniques may not work for you today. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: Stop Copying Your Competition [00:38] What worked for...

Stop Copying Your Competition | Ep. #632

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ae8a7419-7144-4711-ba9e-b0d20064e33e/transcript

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