In episode #1306, we discuss Spotify’s acquisition of The Ringer. The podcasting industry is growing exponentially and Spotify wanted to make an aggressive move toward growing its market share. Tune in to hear why this was a super smart decision on their part!

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How Spotify Acquired The Ringer.  
[00:42] The solid financial results for Spotify in Q4 of 2019.
[00:56] How Spotify recognized exponential growth in podcast hours streamed.
[01:24] Realizing that they needed to acquire a big podcast to double down on opportunities.   
[01:53] The impressive retention rates of the Marketing School podcast.
[02:09] Why Spotify’s decision makes a lot of sense. 
[02:39] Keep in mind that all good channels eventually become crowded.  
[03:09] Spotify’s market share around podcasting and how they’re more aggressive than Apple. 
[03:48] The number of downloads The Ringer podcast is getting. 
[04:07] Start comparing your Apple Podcast and Spotify analytics for your podcast. 
[04:50] How our podcasts and Eric’s own podcast are performing.  
[05:56] The proposed price for The Ringer stated by Bill Simmons: $100 million. 
[06:25] That’s it for today!
[06:26] To stay updated with events and learn more about our mastermind, go to the  Marketing School site for more information.

Links Mentioned in Today’s Episode:
Spotify
The Ringer
Apple
Leveling Up Podcast
Bill Simmons on Twitter

Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1306, we discuss Spotify’s acquisition of The Ringer. The podcasting industry is growing exponentially and Spotify wanted to make an aggressive move toward growing its market share. Tune in to hear why this was a super smart decision on their part! TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: How Spotify Acquired The Ringer.  </li> <li>[00:42] The solid financial results for Spotify in Q4 of 2019.</li> <li>[00:56] How Spotify recognized exponential growth in podcast hours streamed.</li> <li>[01:24] Realizing that they needed to acquire a big podcast to double down on opportunities.   </li> <li>[01:53] The impressive retention rates of the Marketing School podcast.</li> <li>[02:09] Why Spotify’s decision makes a lot of sense. </li> <li>[02:39] Keep in mind that all good channels eventually become crowded.  </li> <li>[03:09] Spotify’s market share around podcasting and how they’re more aggressive than Apple. </li> <li>[03:48] The number of downloads The Ringer podcast is getting. </li> <li>[04:07] Start comparing your Apple Podcast and Spotify analytics for your podcast. </li> <li>[04:50] How our podcasts and Eric’s own podcast are performing.  </li> <li>[05:56] The proposed price for The Ringer stated by Bill Simmons: $100 million. </li> <li>[06:25] That’s it for today!</li> <li>[06:26] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/growth-accelerator-mastermind"> Marketing School</a> site for more information.</li> </ul> Links Mentioned in Today’s Episode: <ul> <li>
<a href="https://www.spotify.com/">Spotify</a> </li> <li><a href="https://www.theringer.com">The Ringer</a></li> <li><a href="https://www.apple.com">Apple</a></li> <li><a href="https://growtheverywhere.com/podcast-player/">Leveling Up Podcast</a></li> <li><a href="https://twitter.com/BillSimmons?ref_src">Bill Simmons on Twitter</a></li> </ul> Leave Some Feedback:   <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>   Connect with Us:  <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #1306, we discuss Spotify’s acquisition of The Ringer. The podcasting industry is growing exponentially and Spotify wanted to make an aggressive move toward growing its market share. Tune in to hear why this was a super smart decision on...

Spotify Acquired 'The Ringer' Podcast ($15M In Revenues) - Here's What It Means  | Ep. #1306

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/bc224058-e3df-4123-8e06-b0d2003ceeff/transcript

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