In episode #575, Eric and Neil discuss the secret that Google doesn’t want you to know. Tune in to hear how branding and industry niches play a part.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Something Google Doesn't Want You to Know
[00:36] Google is emphasizing brands right now.
[00:52] The most popular brands within a niche will be the top results.
[01:20] If you focus on building a brand, you will do better in the long run.
[01:41] Neil noticed that by leveraging branding, his ranking skyrocketed.
[02:00] He took a lot of the currently popular models and had them hold up signs that said, “Who is Neil Patel?”
[02:09] This caused people to increase searches for Neil.
[02:23] He ranked high for online marketing after that.
[02:55] Warren Buffett talks about building a moat (something to protect your business).
[03:21] The new moat is building a brand.
[04:22] By dominating the brand within your niche, you are guaranteed to do well.
[05:03] By leveraging marketing channels with your brand, it will lead to success, but it will take a while to build.
[05:24] It took 2-2.5 years for Eric to build his brand.
[06:02] You can’t sell a personal brand, but you can sell a corporate brand with ease.
[06:27] When you have a brand, you have more options available in terms of marketing.
[06:45] A lot agency owners try to drag each other down, because it is so competitive.
[07:04] Your brand opens you up to greater opportunities.
[07:10] Listen to past episodes on how to build a brand.
[07:23] That’s all for today!
[07:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #575, Eric and Neil discuss the secret that Google doesn’t want you to know. Tune in to hear how branding and industry niches play a part. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Something Google Doesn't Want You to Know
</li> <li>[00:36] Google is emphasizing brands right now.</li> <li>[00:52] The most popular brands within a niche will be the top results.</li> <li>[01:20] If you focus on building a brand, you will do better in the long run.</li> <li>[01:41] Neil noticed that by leveraging branding, his ranking skyrocketed.</li> <li>[02:00] He took a lot of the currently popular models and had them hold up signs that said, “Who is Neil Patel?”</li> <li>[02:09] This caused people to increase searches for Neil.</li> <li>[02:23] He ranked high for online marketing after that.</li> <li>[02:55] Warren Buffett talks about building a moat (something to protect your business).</li> <li>[03:21] The new moat is building a brand.</li> <li>[04:22] By dominating the brand within your niche, you are guaranteed to do well.</li> <li>[05:03] By leveraging marketing channels with your brand, it will lead to success, but it will take a while to build.</li> <li>[05:24] It took 2-2.5 years for Eric to build his brand.</li> <li>[06:02] You can’t sell a personal brand, but you can sell a corporate brand with ease.</li> <li>[06:27] When you have a brand, you have more options available in terms of marketing.</li> <li>[06:45] A lot agency owners try to drag each other down, because it is so competitive.</li> <li>[07:04] Your brand opens you up to greater opportunities.</li> <li>[07:10] Listen to past episodes on how to build a brand.</li> <li>[07:23] That’s all for today!</li> <li>[07:27] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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In episode #575, Eric and Neil discuss the secret that Google doesn’t want you to know. Tune in to hear how branding and industry niches play a part. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: Something Google Doesn't Want You to Know...

Something Google Doesn't Want You to Know | Ep. #575

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/aa3b80bf-7be9-4db3-bbf9-b0d200686f58/transcript

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