In episode #519, Eric and Neil give a few tips that they wish they had known when they were first starting out. Tune in to hear important tips that will help you succeed at content marketing.

Time-Stamped Show Notes:
[00:27] Today’s Topic: Simple Marketing Tips that We Would Give Our Younger Selves
[00:34] Happy New Year! Welcome to 2018!
[00:44] Tip #1: Build a brand.
[01:08] One of the biggest thing Neil learned, is that you must always build your brand. Tactics are not as important as branding.
[01:37] Whether you like a brand or not, the bigger it is, the more successful it is.
[01:53] This doesn’t mean you can’t be a micro-influencer. Unity Influence compiles micro-influencers.
[02:20] The first site Eric created was called “Light Show Videos” and he was obsessed with rankings, but when he tried to sell his site, he only got a $50 offer.
[02:49] He would look at Black Hat Forums and Wicked Fire to learn all of the tactics that he thought would help him build his site.
[03:05] To play the long game, you must build a brand.
[03:33] It’s about long-term reach and flipping it into other opportunities.
[03:51] Tip #2: It takes time, but you should always play the long game.
[04:09] When speaking with a mentor, the ex-President of JBL, even he said it takes time to build a brand.
[05:00] Tip #3: If you are a consumer-based marketer, stick with that. If you are a B2B type of person, stick with that and don’t switch back and forth.
[05:41] Neil has a loyal following right now, so it would probably serve his audience to build upon his current brand.
[06:10] Stay within your “circle of understanding” and build upon that.
[06:35] An episode of “The Profit” covered the story of a Hollywood star who tried to start a brick-and-mortar store. Because it was beyond her skill set, it is not succeeding.
[07:16] That’s it for today!
[07:17] For our daily giveaway, go to singlegrain.com/giveaway for a special treat.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #519, Eric and Neil give a few tips that they wish they had known when they were first starting out. Tune in to hear important tips that will help you succeed at content marketing. Time-Stamped Show Notes: <ul> <li>[00:27] Today’s Topic: Simple Marketing Tips that We Would Give Our Younger Selves
</li> <li>[00:34] Happy New Year! Welcome to 2018!</li> <li>[00:44] Tip #1: Build a brand.</li> <li>[01:08] One of the biggest thing Neil learned, is that you must always build your brand. Tactics are not as important as branding.</li> <li>[01:37] Whether you like a brand or not, the bigger it is, the more successful it is.</li> <li>[01:53] This doesn’t mean you can’t be a micro-influencer. <a href="https://www.unityinfluence.com/">Unity Influence</a> compiles micro-influencers.</li> <li>[02:20] The first site Eric created was called “Light Show Videos” and he was obsessed with rankings, but when he tried to sell his site, he only got a $50 offer.</li> <li>[02:49] He would look at <a href="https://www.blackhatworld.com/forums/">Black Hat Forums</a> and <a href="https://www.wickedfire.com/">Wicked Fire</a> to learn all of the tactics that he thought would help him build his site.</li> <li>[03:05] To play the long game, you must build a brand.</li> <li>[03:33] It’s about long-term reach and flipping it into other opportunities.</li> <li>[03:51] Tip #2: It takes time, but you should always play the long game.</li> <li>[04:09] When speaking with a mentor, the ex-President of <a href="https://www.jbl.com/">JBL</a>, even he said it takes time to build a brand.</li> <li>[05:00] Tip #3: If you are a consumer-based marketer, stick with that. If you are a B2B type of person, stick with that and don’t switch back and forth.</li> <li>[05:41] Neil has a loyal following right now, so it would probably serve his audience to build upon his current brand.</li> <li>[06:10] Stay within your “circle of understanding” and build upon that.</li> <li>[06:35] An episode of “<a href="https://www.cnbc.com/the-profit/">The Profit</a>” covered the story of a Hollywood star who tried to start a brick-and-mortar store. Because it was beyond her skill set, it is not succeeding.</li> <li>[07:16] That’s it for today!</li> <li>[07:17] For our daily giveaway, go to <a href="http://vyper.io/c/1444">singlegrain.com/giveaway</a> for a special treat.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #519, Eric and Neil give a few tips that they wish they had known when they were first starting out. Tune in to hear important tips that will help you succeed at content marketing. Time-Stamped Show Notes:  [00:27] Today’s Topic: Simple...

Simple Marketing Tips that We Would Give Our Younger Selves | Ep. #519

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/87f2b6d9-d2c4-4f85-b0a2-b0d2006b6324/transcript

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