In Episode #476, Eric and Neil discuss whether you should be worrying about Google’s cache date. Neither Eric nor Neil worry about this too much, and the results of Neil’s tests show that ranking isn’t affected by cache date.   Time Stamped Show Notes: 
00:27 – Today’s topic: Should You Worry About Google’s Cache Date?
00:38 – Cache date is when Google last cached a web page. 
00:45 – But not the last time Google visited your web page.
01:10 – As Google’s John Mueller says, the cached date is separate from crawling & indexing, so not to use that as a metric.
01:29 – Neither Eric nor Neil have worried about this too much.
01:35 – Neil has tested this by updating his content a little to get a new cache date but his ranking has never increased from doing it. 
01:58 – On the other hand, when he takes content pages that are doing fairly well and updates them with the right keywords, makes them more thorough, and adds better images, then over time his rankings do increase.
02:20 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 
02:30 – Go to SingleGrain.com/giveaway to get your FREE copy
02:42 – That’s it for today’s episode! 3 Key Points: 
Cache date is when Google last cached your web page, but NOT the last time Google visited your web page.
Google’s John Mueller advises ignoring the cached date as it is separate from crawling & indexing.
Updating your content to get a new cache date will not increase your ranking – although the update itself will.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #476, Eric and Neil discuss whether you should be worrying about Google’s cache date. Neither Eric nor Neil worry about this too much, and the results of Neil’s tests show that ranking isn’t affected by cache date.   Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: Should You Worry About Google’s Cache Date?
</li> <li>00:38 – Cache date is when Google last cached a web page. <ul> <li>00:45 – But not the last time Google visited your web page.</li> </ul> </li> <li>01:10 – As Google’s <a href="https://twitter.com/johnmu/status/537553569013325824?lang=en">John Mueller</a> says, the cached date is separate from crawling &amp; indexing, so not to use that as a metric.</li> <li>01:29 – Neither Eric nor Neil have worried about this too much.</li> <li>01:35 – Neil has tested this by updating his content a little to get a new cache date but his ranking has never increased from doing it. <ul> <li>01:58 – On the other hand, when he takes content pages that are doing fairly well and updates them with the right keywords, makes them more thorough, and adds better images, then over time his rankings do increase.</li> </ul> </li> <li>02:20 – <a href="http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial for <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>02:30 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</li> </ul> </li> <li>02:42 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Cache date is when Google last cached your web page, but NOT the last time Google visited your web page.</li> <li>Google’s John Mueller advises ignoring the cached date as it is separate from crawling &amp; indexing.</li> <li>Updating your content to get a new cache date will not increase your ranking – although the update itself will.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #476, Eric and Neil discuss whether you should be worrying about Google’s cache date. Neither Eric nor Neil worry about this too much, and the results of Neil’s tests show that ranking isn’t affected by cache date.   Time...

Should You Worry About Google’s Cache Date? | Ep. #476

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6ea13056-c434-4c61-aaa6-b0d2006df5c3/transcript

Advertisement