In Episode #374, Eric and Neil discuss whether you should be using manual bidding for your Facebook ads. People have been running ads on Facebook for years now and still rely on the automatic bidding and optimization features for their ads. Tune in to learn what Eric and Neil prefer between the two and how you can know what option is best for you. Time Stamped Show Notes: 
00:27 – Today’s topic: Should You Use Manual Bidding on Facebook Ads?
00:35 – People have been running ads on Facebook for a couple of years now 
00:42 – People just rely on Facebook’s automatic bidding and automatic optimization
00:50 – As per any kind of marketing, you want to be testing all the time
00:53 – Eric has seen marketers who have switched to manual bidding 
01:11 – You can set the manual bid on how much you’re willing to pay
01:36 – Every time Neil uses automatic bidding on Facebook, it is way higher than manual bidding
01:49 – Neil thinks manual bidding works better 
02:00 – Neil saw a 20% increase on his automatic bidding price
02:10 – With Google, you can set the bidding to manual at first, then to automatic
02:30 – Figure out what your numbers are and just test the water
03:00 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that helps you increase your conversion rate 
03:46 – Go to SingleGrain.com/giveaway for multiple entries
03:53 – That’s it for today’s episode! 3 Key Points: 
People tend to rely on Facebook’s automatic bidding because it’s easier and less time consuming.
Know your numbers and test the manual bidding option; it’s cheaper and you stay in control of your options.
For ANY type of marketing you choose, you need to be testing it all the time.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #374, Eric and Neil discuss whether you should be using manual bidding for your Facebook ads. People have been running ads on Facebook for years now and still rely on the automatic bidding and optimization features for their ads. Tune in to learn what Eric and Neil prefer between the two and how you can know what option is best for you. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: Should You Use Manual Bidding on Facebook Ads?
</li> <li>00:35 – People have been running ads on <a href="http://www.facebook.com/">Facebook</a> for a couple of years now <ul> <li>00:42 – People just rely on Facebook’s automatic bidding and automatic optimization</li> </ul> </li> <li>00:50 – As per any kind of marketing, you want to be testing all the time</li> <li>00:53 – Eric has seen marketers who have switched to manual bidding <ul> <li>01:11 – You can set the manual bid on how much you’re willing to pay</li> </ul> </li> <li>01:36 – Every time Neil uses automatic bidding on Facebook, it is way higher than manual bidding</li> <li>01:49 – Neil thinks manual bidding works better <ul> <li>02:00 – Neil saw a 20% increase on his automatic bidding price</li> </ul> </li> <li>02:10 – With Google, you can set the bidding to manual at first, then to automatic</li> <li>02:30 – Figure out what your numbers are and just test the water</li> <li>03:00 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool that helps you increase your conversion rate <ul> <li>03:46 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</li> </ul> </li> <li>03:53 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>People tend to rely on Facebook’s automatic bidding because it’s easier and less time consuming.</li> <li>Know your numbers and test the manual bidding option; it’s cheaper and you stay in control of your options.</li> <li>For ANY type of marketing you choose, you need to be testing it all the time.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #374, Eric and Neil discuss whether you should be using manual bidding for your Facebook ads. People have been running ads on Facebook for years now and still rely on the automatic bidding and optimization features for their ads. Tune in to...

Should You Use Manual Bidding on Facebook Ads? | Ep. #374

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