In Episode #404, Eric and Neil discuss whether or not you should throw live events. Live events are excellent opportunities to expand your network. Tune in to learn why Eric throws his live events and dinners monthly and the reason he does them for FREE. Time Stamped Show Notes: 
00:27 – Today’s topic: Should You Throw Live Events?
00:39 – Live events can serve a broad audience and can be a lot cheaper
00:51 – Eric throws live events in LA
01:06 – Eric has a “happy hour” event once a month with his small group of marketers and entrepreneurs 
01:13 – The purpose is just to get people together
01:32 – Eric has generated revenue from his live events which are free for the attendees
01:41 – Eric received a $120K deal from one of his events where he only spent around $12K to organize it
02:03 – Eric has done two live events every month for the past seven months
02:16 – Eric has learned a lot from his live events
02:26 – The invited guests are targeted
03:10 – Jayson Gaignard of Mastermind Talks will give you a template for how to throw live events and a mastermind dinner
03:26 – “When you’re inviting people, you want to make sure that everyone’s on the same level” 
03:47 – You can use revenue as part of the criteria for who are invited; that’s what EO (Entrepreneurs' Organization) and YEC (Young Entrepreneur Council) do
04:02 – Eric has two sets of dinners: one for marketers and one for entrepreneurs
04:19 – The main reason Eric has live events is NOT to generate customers
04:45 – The highest ROI Eric made was from these dinners
05:00 – You can consider charging people because they tend to take it more seriously if they spend money on it
05:25 – Eric usually has maximum of 9 people during the dinners to make it really intimate and 25-30 for happy hour
05:55 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 
06:35 – Go to SingleGrain.com/giveaway for multiple entries
06:45 – That’s it for today’s episode! 3 Key Points: 
Target your guests for your live events—make sure people are on the same level so everyone can benefit from one another.
You can offer free live events, but consider charging so people will take the event more seriously.
Don’t focus on the money that you can generate from your events, focus on the value that you can get from it.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #404, Eric and Neil discuss whether or not you should throw live events. Live events are excellent opportunities to expand your network. Tune in to learn why Eric throws his live events and dinners monthly and the reason he does them for FREE. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: Should You Throw Live Events?
</li> <li>00:39 – Live events can serve a broad audience and can be a lot cheaper</li> <li>00:51 – Eric throws live events in LA</li> <li>01:06 – Eric has a “happy hour” event once a month with his small group of marketers and entrepreneurs <ul> <li>01:13 – The purpose is just to get people together</li> </ul> </li> <li>01:32 – Eric has generated revenue from his live events which are free for the attendees</li> <li>01:41 – Eric received a $120K deal from one of his events where he only spent around $12K to organize it</li> <li>02:03 – Eric has done two live events every month for the past seven months</li> <li>02:16 – Eric has learned a lot from his live events</li> <li>02:26 – The invited guests are targeted</li> <li>03:10 – <a href="https://www.facebook.com/JaysonGaignard">Jayson Gaignard</a> of <a href="http://www.mastermindtalks.com/">Mastermind Talks</a> will give you a template for how to throw live events and a mastermind dinner</li> <li>03:26 – “When you’re inviting people, you want to make sure that everyone’s on the same level” <ul> <li>03:47 – You can use revenue as part of the criteria for who are invited; that’s what <a href="https://www.eonetwork.org">EO</a> (Entrepreneurs' Organization) and <a href="https://yec.co">YEC</a> (Young Entrepreneur Council) do</li> </ul> </li> <li>04:02 – Eric has two sets of dinners: one for marketers and one for entrepreneurs</li> <li>04:19 – The main reason Eric has live events is NOT to generate customers</li> <li>04:45 – The highest ROI Eric made was from these dinners</li> <li>05:00 – You can consider charging people because they tend to take it more seriously if they spend money on it</li> <li>05:25 – Eric usually has maximum of 9 people during the dinners to make it really intimate and 25-30 for happy hour</li> <li>05:55 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription of <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>06:35 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</li> </ul> </li> <li>06:45 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Target your guests for your live events—make sure people are on the same level so everyone can benefit from one another.</li> <li>You can offer free live events, but consider charging so people will take the event more seriously.</li> <li>Don’t focus on the money that you can generate from your events, focus on the value that you can get from it.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #404, Eric and Neil discuss whether or not you should throw live events. Live events are excellent opportunities to expand your network. Tune in to learn why Eric throws his live events and dinners monthly and the reason he does them for...

Should You Throw Live Events? | Ep. #404

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e4f42869-d3f0-42ba-b00f-b0d200723087/transcript

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