Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about if you should start a side project to level up or marketing skills. So before we do, Neil, at your companies, do you allow people to do side projects meaning side hustles? Honestly, I don't know, but I do know a few of them who do have side hustles, So I'm guessing yes, so you allow it. Yeah. I think one thing is if you're working for someone right now and they don't allow side hustles, I think maybe you should be looking for something else. But you know, we actually encourage side hustles. At Single Grain, for example, we encourage side hustles because we know that if the side hustle helps people grow, helps them learn, that they're going to take their learnings and it's going to translate over to the business. So smart business owners should be letting people do side hustles their team members because it helps everyone level up. And if your employee is fortunate enough to have their side hustle actually turn into a full time thing and they actually end up leaving you more power to them. What's funny is I know one person right now that has a side hustle. I know it really closely because I'm actually helping them with their side hustle. Probably not the smartest thing for me to do, but I like them, and funny enough, it gets big enough one day I risk the chance of losing them. But it is what it is. And I'm very similar to you in which I want the best for people, even if it doesn't produce the best outcome for ourselves. And one of the main reasons Eric and I say you should end up doing side hustles is that's the best way to really learn marketing. See I learned marketing by just testing shit out on my own websites and experimenting and trying it out. Eric, how did you end up learning marketing when we were starting off same thing? I tried a lot of different things, and I think our paths were a little different, right because you've done your own things since you were fourteen fifteen years old. When I first started working for people, I would experiment as much as I can. I've made sure that I would get into a position where I would have control over the website and I can make these little tweaks, and I would want to work for people where I could ask for forgiveness rather than for permission. I remember when I was working at this online education startup, I ran so many experiments all the time because I had the autonomy to do so. So. Ideally, if you're working for someone, you want to be making sure that hey like even if they're a little uncomfortable, say hey, I like a little are telling me to run more experiments. And that's honestly how I got better by failing a lot, Because you're really ultimately going to learn from your failures, not so much from your success. This is why Neil and I we don't care so much for the success. As a matter of fact, whenever Neil and I have any sort of success, this is for better or worse, we don't really celebrate it. We just kind of move on and try to test more experiments. We don't even talk about it either. We always talk about how we failed. Yep. But you need to go out there and experiment, do your own side hustles. And it's funny too. See. If I'm trying to teach someone, let's say something like marketing, and I tell them here's how you should end up doing something to get the maximumount of traffic, YadA, YadA, YadA, they're not going to be as interested versus I'm like, hey, what do you passion about? Oh? Your passionate about hats? Start your own hats business. Yeah, like you already did. I'm really into hats. Okay, cool, Now try these five to ten things out with your hats business and then you'll find because they're doing their side hustle and they're passionate about it. When they're learning and experimenting on their own side hustle, they end up soaking in them knowledge so much quicker and getting so much better than if they're just doing it for someone else or in some industry that they're not passionate about. I'll give you an example here. How a guy working for me and he was already making thirty forty grand a month on the side. He was still working for me. He didn't need to be working for me. He was making me forty five thousand dollars a year salary wise, right, he didn't need to. But you know, the beautiful thing is I encouraged the side hustle and I supported where I could to help him take the side hustle to the next level. And but eventually, you know, he learned so much and he translated those learnings over that we grew as well. So the thing is, let's say you're working for someone and they can't see the fact that you have a ton of potential and you're going to grow and they're going to benefit from that growth, then you should definitely leave, right because at least on my end, looking at other people. You're only going to get so many people where you look at them and you're like, this person is next level. They're going to go on to do amazing things. They're probably going to start a business. So you want to ride the wave as much as you can. And the other thing I'll recommend here is you start a side project and it's actually working. Ideally, the person that you're working for or looks at it and doesn't see it as a threat, but they see it as someone that is worth investing into. Right, that's what you want to be doing at the end of the day. And by the way, if you have a side project that's going really well, let's say it's making over ten to one hundred thousand dollars a month. Hey, if they don't want to invest in you, Neil and I might invest in you as well. So you can reach out to us, all right, Neil. Yeah, And if you need help with your side hustle or even your main hustle, check out marketing school dot Io slash live. If you're a good fit and your hustle is a good fit, Eric and I will be in touch with you. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show, and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax marketingschool dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about if you should start a side project to level up or marketing skills. So before we do, Neil, at your companies, do you allow people to do side projects meaning side hustles? Honestly, I don't know, but I do know a few of them who do have side hustles, So I'm guessing yes, so you allow it. Yeah. I think one thing is if you're working for someone right now and they don't allow side hustles, I think maybe you should be looking for something else. But you know, we actually encourage side hustles. At Single Grain, for example, we encourage side hustles because we know that if the side hustle helps people grow, helps them learn, that they're going to take their learnings and it's going to translate over to the business. So smart business owners should be letting people do side hustles their team members because it helps everyone level up. And if your employee is fortunate enough to have their side hustle actually turn into a full time thing and they actually end up leaving you more power to them. What's funny is I know one person right now that has a side hustle. I know it really closely because I'm actually helping them with their side hustle. Probably not the smartest thing for me to do, but I like them, and funny enough, it gets big enough one day I risk the chance of losing them. But it is what it is. And I'm very similar to you in which I want the best for people, even if it doesn't produce the best outcome for ourselves. And one of the main reasons Eric and I say you should end up doing side hustles is that's the best way to really learn marketing. See I learned marketing by just testing shit out on my own websites and experimenting and trying it out. Eric, how did you end up learning marketing when we were starting off same thing? I tried a lot of different things, and I think our paths were a little different, right because you've done your own things since you were fourteen fifteen years old. When I first started working for people, I would experiment as much as I can. I've made sure that I would get into a position where I would have control over the website and I can make these little tweaks, and I would want to work for people where I could ask for forgiveness rather than for permission. I remember when I was working at this online education startup, I ran so many experiments all the time because I had the autonomy to do so. So. Ideally, if you're working for someone, you want to be making sure that hey like even if they're a little uncomfortable, say hey, I like a little are telling me to run more experiments. And that's honestly how I got better by failing a lot, Because you're really ultimately going to learn from your failures, not so much from your success. This is why Neil and I we don't care so much for the success. As a matter of fact, whenever Neil and I have any sort of success, this is for better or worse, we don't really celebrate it. We just kind of move on and try to test more experiments. We don't even talk about it either. We always talk about how we failed. Yep. But you need to go out there and experiment, do your own side hustles. And it's funny too. See. If I'm trying to teach someone, let's say something like marketing, and I tell them here's how you should end up doing something to get the maximumount of traffic, YadA, YadA, YadA, they're not going to be as interested versus I'm like, hey, what do you passion about? Oh? Your passionate about hats? Start your own hats business. Yeah, like you already did. I'm really into hats. Okay, cool, Now try these five to ten things out with your hats business and then you'll find because they're doing their side hustle and they're passionate about it. When they're learning and experimenting on their own side hustle, they end up soaking in them knowledge so much quicker and getting so much better than if they're just doing it for someone else or in some industry that they're not passionate about. I'll give you an example here. How a guy working for me and he was already making thirty forty grand a month on the side. He was still working for me. He didn't need to be working for me. He was making me forty five thousand dollars a year salary wise, right, he didn't need to. But you know, the beautiful thing is I encouraged the side hustle and I supported where I could to help him take the side hustle to the next level. And but eventually, you know, he learned so much and he translated those learnings over that we grew as well. So the thing is, let's say you're working for someone and they can't see the fact that you have a ton of potential and you're going to grow and they're going to benefit from that growth, then you should definitely leave, right because at least on my end, looking at other people. You're only going to get so many people where you look at them and you're like, this person is next level. They're going to go on to do amazing things. They're probably going to start a business. So you want to ride the wave as much as you can. And the other thing I'll recommend here is you start a side project and it's actually working. Ideally, the person that you're working for or looks at it and doesn't see it as a threat, but they see it as someone that is worth investing into. Right, that's what you want to be doing at the end of the day. And by the way, if you have a side project that's going really well, let's say it's making over ten to one hundred thousand dollars a month. Hey, if they don't want to invest in you, Neil and I might invest in you as well. So you can reach out to us, all right, Neil. Yeah, And if you need help with your side hustle or even your main hustle, check out marketing school dot Io slash live. If you're a good fit and your hustle is a good fit, Eric and I will be in touch with you. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show, and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax marketingschool dot io until next time. Class dismissed