In Episode #447, Eric and Neil discuss whether or not you should rely on Google Search Console data. Tune in to learn the difference between Google Search Console’s data to Google Analytics’ data and why it’s important to cross-reference what you see with other tools.

• 00:27 – Today’s topic: Should You Rely on Google Search Console Data?
• 00:38 – Neil does not see Google Analytics' data matching that of Google Search Console's
• 00:48 – Google Analytics removes bot traffic while Google Search Console picks up more bot traffic
• 01:05 – Google Search Console doesn’t update their information as often
• 01:23 – Google Search Console is still helpful
• 01:50 – Make sure to still cross-reference with other tools
• 02:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy
• 02:43 – That’s it for today’s episode!

1. Google Search Console’s data won’t always match that of Google Analytics’.
2. Google Search Console is usually a week behind in updating information.
3. Don’t rely on Google Search Console alone, cross-reference with other tools.

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• Twitter @ericosiu

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