In Episode #396, Eric and Neil discuss whether or not you should invest in typical marketing swag. Tune in to learn why Eric and Neil won’t spend a cent on swag while Sujan, Single Grain’s founder, blogged that he made $500K from it. Time Stamped Show Notes: 
00:27 – Today’s topic: Should You Invest In Marketing Swag?
00:37 – Single Grain’s founder, Sujan Patel, had a lot of shirts and he made $500K out of it
00:50 – Personally, Eric won’t invest into swag 
00:58 – Although, he has gotten useful swag from conferences before, and every time he uses the swag, he remembers the conference
01:18 – “You want to have stuff that people actually use”
01:37 – Neil believes that if you’re a big company, giving away swag is a good strategy in branding
01:45 – Swag can be too expensive for startups and it’s difficult to track your ROI from it
02:29 – If you want to try something, go to Startup Drugz instead
03:04 – Neil doesn’t create swag and would not even if he was a big company
03:30 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 
04:25 – Go to SingleGrain.com/giveaway for multiple entries
04:38 – That’s it for today’s episode! 3 Key Points: 
Big companies with extra funds can spend on swag because it can be a good branding strategy—“can” is the keyword.
If you are going to invest in swag, make it as usable as possible, and don’t go cheap—you want it to last for a while.
Because of the associated costs with having quality swag most startups and small businesses shouldn’t consider it.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #396, Eric and Neil discuss whether or not you should invest in typical marketing swag. Tune in to learn why Eric and Neil won’t spend a cent on swag while Sujan, Single Grain’s founder, blogged that he made $500K from it. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: Should You Invest In Marketing Swag?
</li> <li>00:37 – Single Grain’s founder, <a href="https://www.linkedin.com/in/sujanpatel">Sujan Patel</a>, had a lot of shirts and he made $500K out of it</li> <li>00:50 – Personally, Eric won’t invest into swag <ul> <li>00:58 – Although, he has gotten useful swag from conferences before, and every time he uses the swag, he remembers the conference</li> <li>01:18 – “You want to have stuff that people actually use”</li> </ul> </li> <li>01:37 – Neil believes that if you’re a big company, giving away swag is a good strategy in branding</li> <li>01:45 – Swag can be too expensive for startups and it’s difficult to track your ROI from it</li> <li>02:29 – If you want to try something, go to <a href="https://startupdrugz.com/">Startup Drugz</a> instead</li> <li>03:04 – Neil doesn’t create swag and would not even if he was a big company</li> <li>03:30 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription of <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>04:25 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</li> </ul> </li> <li>04:38 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Big companies with extra funds can spend on swag because it can be a good branding strategy—“can” is the keyword.</li> <li>If you are going to invest in swag, make it as usable as possible, and don’t go cheap—you want it to last for a while.</li> <li>Because of the associated costs with having quality swag most startups and small businesses shouldn’t consider it.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In Episode #396, Eric and Neil discuss whether or not you should invest in typical marketing swag. Tune in to learn why Eric and Neil won’t spend a cent on swag while Sujan, Single Grain’s founder, blogged that he made $500K from it. Time Stamped...

Should You Invest In Marketing Swag? | Ep. #396

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