In Episode #400, Eric and Neil discuss the pros and cons of hosting your own conference, and why you need to accept the reality that you’re going to lose money at the front-end. Time Stamped Show Notes: 
00:28 – Today’s topic: Should You Host Your Own Conference?
00:36 – If you’re just starting out, the best option is to stay away from conferences 
00:40 – The conference business is difficult and you’ll probably lose money
00:48 – Eric personally thinks that conferences aren’t that valuable
00:51 – Eric shares his experience with Treehouse
00:55 – Ryan Carson, CEO, is known for hosting conferences
01:08 – Conferences are a good way to build network
01:19 –Sean Ellis is known for hosting growth hacking conferences too
01:27 – Conferences are exceptionally valuable if—and only if—your business is already making money 
01:34 – HubSpot has thousands of customers will benefit a lot from holding a conference where they can invite their customers
01:56 – Consider hosting a conference only if your business is established and getting $5-6M in ARR
02:25 – Alternatively to conferences, you can throw in a dinner or small events
03:04 – There are also virtual conferences where you don’t have to spend money on venue and can retail virtual tickets instead 
03:22 – With a virtual event, the email list that you build can be repurposed
03:45 – When you’re starting out, you don’t necessarily have to pay people
04:11 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 
04:57 – Go to SingleGrain.com/giveaway for multiple entries
05:07 – That’s it for today’s episode! 3 Key Points: 
If you’re just starting, instead of conferences, try to host dinners or small events.
Conferences are beneficial if your business is stable and already earning at least $5M in ARR.
Virtual conferences are also a thing – it’s cost efficient and you can use the leads for future use.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #400, Eric and Neil discuss the pros and cons of hosting your own conference, and why you need to accept the reality that you’re going to lose money at the front-end. Time Stamped Show Notes: <ul> <li>00:28 – Today’s topic: Should You Host Your Own Conference?
</li> <li>00:36 – If you’re just starting out, the best option is to stay away from conferences <ul> <li>00:40 – The conference business is difficult and you’ll probably lose money</li> </ul> </li> <li>00:48 – Eric personally thinks that conferences aren’t that valuable</li> <li>00:51 – Eric shares his experience with <a href="https://teamtreehouse.com">Treehouse</a> <ul> <li>00:55 – <a href="https://www.linkedin.com/in/ryancarson/">Ryan Carson</a>, CEO, is known for hosting conferences</li> <li>01:08 – Conferences are a good way to build network</li> <li>01:19 –<a href="https://www.linkedin.com/in/seanellis">Sean Ellis</a> is known for hosting growth hacking conferences too</li> </ul> </li> <li>01:27 – Conferences are exceptionally valuable if—and only if—your business is already making money <ul> <li>01:34 – <a href="https://www.hubspot.com">HubSpot</a> has thousands of customers will benefit a lot from holding a conference where they can invite their customers</li> </ul> </li> <li>01:56 – Consider hosting a conference only if your business is established and getting $5-6M in ARR</li> <li>02:25 – Alternatively to conferences, you can throw in a dinner or small events</li> <li>03:04 – There are also virtual conferences where you don’t have to spend money on venue and can retail virtual tickets instead <ul> <li>03:22 – With a virtual event, the email list that you build can be repurposed</li> </ul> </li> <li>03:45 – When you’re starting out, you don’t necessarily have to pay people</li> <li>04:11 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription of <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>04:57 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</li> </ul> </li> <li>05:07 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>If you’re just starting, instead of conferences, try to host dinners or small events.</li> <li>Conferences are beneficial if your business is stable and already earning at least $5M in ARR.</li> <li>Virtual conferences are also a thing – it’s cost efficient and you can use the leads for future use.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #400, Eric and Neil discuss the pros and cons of hosting your own conference, and why you need to accept the reality that you’re going to lose money at the front-end. Time Stamped Show Notes:  00:28 – Today’s topic: Should You Host...

Should You Host Your Own Conference? | Ep. #400

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