In episode #661, Eric and Neil discuss whether you should ever change your company’s name. Tune in to find out if they think this is a fatal error or a smart move.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Should You Ever Change Your Company Name?
[00:35] Moz was formally SEOMoz, but they went through a process where they had to change domains.
[00:57] When you change domains, you lose 5-10% of your link juice.
[01:10] Moz wrote a  blog post about their name change and how it affected the company.
[01:20] If you are going to make the change, make sure that you have your SEO bases covered.
[01:28] You could potentially lose traffic and revenue.
[01:31] If you change the name of your company/domain, you will need a 301 Redirect for the homepage and all the internal pages.
[01:50] The main reason to change your name is if the name keeps you pigeon-holed.
[02:06] If you have a ton of negative press you can’t fix, it’s a good idea to change your company’s name.
[02:10] Comcast had a lot of bad press that was unavoidable.
[02:33] They changed their cable product to Xfinity and tried to rebrand.
[02:56] It helped to bury the negative press.
[03:27] From a reputation management standpoint, a name change makes sense.
[03:44] Eric knows a person who was sued by the SEC. His name was so tainted by this, that he had to legally change his name to avoid the stink.
[04:01] TechCrunch had MobileCrunch, but eventually dropped it to be under one name.
[04:26] If you have a strong brand, consider reputation management before you scrap your name.
[04:33] When Eric first took over Singlegrain, he didn’t change the name because there was no equity in the website.
[05:15] That’s all for today!
[05:19] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #661, Eric and Neil discuss whether you should ever change your company’s name. Tune in to find out if they think this is a fatal error or a smart move. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Should You Ever Change Your Company Name?
</li> <li>[00:35] <a href="https://moz.com/">Moz</a> was formally SEOMoz, but they went through a process where they had to change domains.</li> <li>[00:57] When you change domains, you lose 5-10% of your link juice.</li> <li>[01:10] Moz wrote a <a href="https://moz.com/blog/goodbye-seomoz-hello-moz"> blog post</a> about their name change and how it affected the company.</li> <li>[01:20] If you are going to make the change, make sure that you have your SEO bases covered.</li> <li>[01:28] You could potentially lose traffic and revenue.</li> <li>[01:31] If you change the name of your company/domain, you will need a 301 Redirect for the homepage and all the internal pages.</li> <li>[01:50] The main reason to change your name is if the name keeps you pigeon-holed.</li> <li>[02:06] If you have a ton of negative press you can’t fix, it’s a good idea to change your company’s name.</li> <li>[02:10] <a href="https://business.comcast.com/">Comcast</a> had a lot of bad press that was unavoidable.</li> <li>[02:33] They changed their cable product to <a href="https://www.xfinity.com/">Xfinity</a> and tried to rebrand.</li> <li>[02:56] It helped to bury the negative press.</li> <li>[03:27] From a reputation management standpoint, a name change makes sense.</li> <li>[03:44] Eric knows a person who was sued by the SEC. His name was so tainted by this, that he had to legally change his name to avoid the stink.</li> <li>[04:01] <a href="https://techcrunch.com/">TechCrunch</a> had MobileCrunch, but eventually dropped it to be under one name.</li> <li>[04:26] If you have a strong brand, consider reputation management before you scrap your name.</li> <li>[04:33] When Eric first took over <a href="https://www.singlegrain.com/">Singlegrain</a>, he didn’t change the name because there was no equity in the website.</li> <li>[05:15] That’s all for today!</li> <li>[05:19] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In episode #661, Eric and Neil discuss whether you should ever change your company’s name. Tune in to find out if they think this is a fatal error or a smart move. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: Should You Ever Change Your...

Should You Ever Change Your Company Name? | Ep. #661

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1bc4a63a-86c2-4405-a129-b0d200633ccb/transcript

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