In episode #771, Eric and Neil discuss whether you should build links using rich anchor text. Tune in to hear if you should be focusing your energy on anchor text.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Should You Build Rich Anchor Text Links Still?
• [00:54] If too many links are rich in anchor text and contain a keyword, search engines will know that you’re trying to manipulate them and you won’t rank as high.
• [01:10] Go to Ahrefs and type in the URLs that are at the top of page 1 for the terms for which you are trying to rank.
• [01:45] If you are building links naturally, you won’t be able to control the anchor text all the time.
• [02:25] Once the cup is overflowing, you will be hit with an algorithmic penalty.
• [02:55] Only focus about 5-10% of your energy on anchor text.
• [03:33] Links impact rankings, but so does the content on your page.
• [03:55] If you only focus on rich anchor text, your rankings are unsustainable.
• [04:30] That’s it for today!
• [04:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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