In episode #1433, you’ll hear whether you should build an audience before launching your product or not! We talk about two main approaches today that you can take depending on whether you have an existing product or not. From there, we drill down on the power of having a large audience, different ways of building one, and some examples of transactions that prove how much people with money will pay for businesses that have major followings!



TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: If You Should Build an Audience Before Launching Your Product.
[00:30] If you have a product, market it, otherwise, build the audience first!
[01:09] Building your audience by documenting your process as a newbie.
[01:32] How long a content marketing journey could take before results come.
[01:58] Examples of different thought leaders and how they built their audience.
[02:10] Understanding the passion economy, helping influencers monetize.
[02:44] Whoever controls the audience, controls a ton of power.
[03:22] Looking at platforms Spotify bought because they understand the power of audience. 
[03:54] How much cash Kylie Jenner made selling 51% her company.
[04:23] That’s it for today!
[04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.



Links Mentioned in Today’s Episode:



 Naval

Dave Perell

Substack

Supercast

Andreessen Horowitz

 Joe Rogan

Spotify

Gimlet

The Ringer

Kylie Jenner



Leave Some Feedback:




What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.







Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1433, you’ll hear whether you should build an audience before launching your product or not! We talk about two main approaches today that you can take depending on whether you have an existing product or not. From there, we drill down on the power of having a large audience, different ways of building one, and some examples of transactions that prove how much people with money will pay for businesses that have major followings!   TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: If You Should Build an Audience Before Launching Your Product.</li> <li>[00:30] If you have a product, market it, otherwise, build the audience first!</li> <li>[01:09] Building your audience by documenting your process as a newbie.</li> <li>[01:32] How long a content marketing journey could take before results come.</li> <li>[01:58] Examples of different thought leaders and how they built their audience.</li> <li>[02:10] Understanding the passion economy, helping influencers monetize.</li> <li>[02:44] Whoever controls the audience, controls a ton of power.</li> <li>[03:22] Looking at platforms Spotify bought because they understand the power of audience. </li> <li>[03:54] How much cash Kylie Jenner made selling 51% her company.</li> <li>[04:23] That’s it for today!</li> <li>[04:24] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/live">Marketing School</a> site for more information.</li> </ul>   Links Mentioned in Today’s Episode:   <a href="https://twitter.com/naval?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"> Naval</a> <a href="https://www.perell.com/">Dave Perell</a> <a href="https://substack.com/">Substack</a> <a href="https://www.supercast.com/">Supercast</a> <a href="https://a16z.com/">Andreessen Horowitz</a> <a href="https://www.youtube.com/channel/UCzQUP1qoWDoEbmsQxvdjxgQ"> Joe Rogan</a> <a href="https://www.spotify.com/">Spotify</a> <a href="https://gimletmedia.com/">Gimlet</a> <a href="https://www.theringer.com/">The Ringer</a> <a href="https://www.instagram.com/kyliejenner/?hl=en">Kylie Jenner</a>   Leave Some Feedback:     <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>     Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #1433, you’ll hear whether you should build an audience before launching your product or not! We talk about two main approaches today that you can take depending on whether you have an existing product or not. From there, we drill down on...

Should You Build an Audience Before Launching Your Product? | Ep. #1433

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/81fc8f4d-7e22-4c56-adf1-b0d20034d21a/transcript

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