In Episode #73 Eric and Neil discuss Medium—should you sue it or should you not? Listen as they talk brand building versus monetization, the importance of content control, and more…

• 00:29 – Today’s topic: Should you be using Medium or not?
  • 00:44 – Neil doesn’t see the value right now, especially if you already have your own blog that gets traffic
  • 01:03 – You can use Medium to promote your blog…maybe
• 01:20 – Why build equity on somebody else’s platform?
• 01:45 – Why would you compound your investment on another platform
  • 02:00 – Where’s the conversion tracking? Where are the tracking pixels?
  • 02:20 – Now, if your written content doesn’t have anything to do with what your blog normally covers, go ahead and put it on Medium
• 03:15 – Medium is really a new, higher-quality version of Tumblr
• 03:38 – Medium lacks versatility
• 04:00 – You can test Medium for link building
• 04:15 – If your blog blows up, you have no control with Medium
• 04:28 – The plus side of Medium is this—they have an audience so your copy will be read
• 05:09 – if your goal is to solely grow exposure…Medium can work
  • 05:50 – Are you focused on brand building or monetizing?

1. Ask yourself are you interested in brand-building or monetizing?
2. With Medium, you have zero control.
3. When you do most on Medium, at least you know your content will be read.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices