In Episode #113 Eric and Neil talk about whether or not you should hire a PR agency for your business. Listen to know the pros and cons that are tied to hiring a 3rd party agency and why PR is not for new companies that are just starting out.

• 00:27 – Today’s topic: Should I hire a PR agency for my business?
• 00:44 – If you’re first starting out, don’t expect a launch to take you a long distance
• 01:19 – Neil shares his negative PR experiences
• 02:05 – The best way to hire a PR person is to have them work full time for you
• 02:13 – Neil shares more of his PR experiences
• 03:53 – Find a person to do PR – do not find companies
• 04:17 – Eric shares his PR experiences
• 04:36 – The PR industry is antiquated
• 04:37 – Neil recommended Chris Barrett to Eric
• 06:01 – PR makes sense if the costs make sense
• 07:01 – If you’re looking for PR people, check out: Janine from Fresh PR and Richard Lorenzen
• 07:39 – Your goal is to graduate from an agency and hire in-house
• 08:01 – That’s it for today’s episode!

1. PR is not for all business types—don’t invent in PR on a whim.
2. Getting a PR person is way better than getting an agency.
3. Your end goal is to graduate from hiring agencies and get in-house employees.

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