In episode #2428, Neil and Eric talk about short versus long-form podcast episodes and which ones perform better. Part of one’s job as a creator is producing content that is so good that people are always looking forward to the next installment — whether that’s an email or a podcast episode. Find out what we’ve learned from producing long and short-form podcast episodes, our recommended tools for getting accurate insight into your product, and how to strive for content that people can’t wait to interact with!

TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Short Vs Long Form Podcast Episodes: Which Performs Better?
[00:38] Why we started doing short-form podcast episodes back in 2016.
[01:08] How our new long-form episodes are performing versus the short ones.
[02:01] A breakdown of Apple data on our long and short-form podcast content.
[04:48] The value of high-quality content and how tools like Charitable can shed light on your retention rate.
[07:07] What we hope to see from our long-form episodes in the future. 
[08:16] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



Apple: Measure podcast analytics & stats
Chartable
Megaphone
Don’t forget to help us grow by subscribing and liking on YouTube!




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2428, Neil and Eric talk about short versus long-form podcast episodes and which ones perform better. Part of one’s job as a creator is producing content that is so good that people are always looking forward to the next installment — whether that’s an email or a podcast episode. Find out what we’ve learned from producing long and short-form podcast episodes, our recommended tools for getting accurate insight into your product, and how to strive for content that people can’t wait to interact with!TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:20] Today’s topic: Short Vs Long Form Podcast Episodes: Which Performs Better?</li>
<li>
[00:38] Why we started doing short-form podcast episodes back in 2016.</li>
<li>
[01:08] How our new long-form episodes are performing versus the short ones.</li>
<li>
[02:01] A breakdown of Apple data on our long and short-form podcast content.</li>
<li>
[04:48] The value of high-quality content and how tools like Charitable can shed light on your retention rate.</li>
<li>
[07:07] What we hope to see from our long-form episodes in the future. </li>
<li>
[08:16] That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li><a href="https://podcasters.apple.com/measure">Apple: Measure podcast analytics &amp; stats</a></li>
<li><a href="https://chartable.com/">Chartable</a></li>
<li><a href="https://megaphone.spotify.com/">Megaphone</a></li>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency
</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency
</li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> 
</li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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Neil and Eric talk about short versus long-form podcast episodes and which ones perform better.

Short Vs Long-Form Podcast Episodes: Which Performs Better

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/97d76a72-27fe-4826-9f03-b0d10178ab86/transcript

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