In episode #2679, we discuss our experiences in taking back control of our marketing strategies. Neil shares his frustration with the overload of content being produced by his team and explains how he has streamlined his approach. He now focuses on creating content on Twitter, repurposing it for various platforms, and using data to guide his decisions. Eric talks about the concept of eavesdrop marketing and how it can create desire and engagement. They also discuss the benefits of incorporating AI into marketing processes and the importance of getting employees to adopt new technologies. Overall, they emphasize the importance of storytelling, creating engaging content, and staying up to date with trends.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Revealing Neil Patel's marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content
• (00:43) Neil expresses frustration with the marketing efforts of his agency.
• (01:41) Neil explains his new content creation process and distribution strategy.
• (02:38) Eric and Neil discuss the effectiveness of reading tweets in their videos.
• (04:06) Eric introduces the concept of eavesdrop marketing and shares an example.
• (06:18) Neil cautions against jumping on trends for marketing purposes.
• (06:47) Eric shares the statistic that 30% of Zapier employees use AI zaps.
• (07:44) Neil and Eric discuss the benefits of employees learning and using AI.
• (08:52) Neil Patel discusses the adoption of new strategies by others in the industry.
• (09:03) Eric Siu mentions the misconception that everyone has the same energy as founders.
• (09:26) Neil Patel shares his thoughts on finding employees with more energy than the founder.
• (09:54) Eric Siu suggests saving the discussion on characteristics of great content for the next episode.
• (10:29) Neil Patel lists qualities of great content, including incorporating storytelling and optimizing for social sharing.
• (11:21) Neil Patel emphasizes the importance of having a great hook in content.
• (11:44) That’s it for today! Don’t forget to rate, review, and subscribe!

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu