Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update that makes it super super important to optimize your site for low time, and one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time everyone. Just a quick heads up here about our Leveling Up Founders community, which is a private, invite only network of people at the top of their game in business, content and media. Past guests have included people such as Alex and Leila Hormosi, Chris Do, Vanessa Lao, Cody Sanchez, and much much more. You can go to live dot leveling up dot com to apply and learn more. And we'll see you over there. Today we are going to talk about our reaction to Google's Global and Local Year in Review and Pinterest Predicts. So I'm going to give you a little context here. This actually happened a couple weeks ago already, but we think it's still relevant because a lot of these companies do like a year in review type of things. So I'll start with Pinterest Predicts because that one's interesting because they will predict a lot of trends for the next year. And so one example of this, I'm literally just pulling that up right now. So pinterest Predicts, they'll predict like, oh, in the world of gardening, like we believe these trends are going to become really big in the next year, and then it's like X, Y, and z, and it turns out that when they did this last year, they're actually pretty accurate on a lot of these things. So if you want to jump ahead of the curve, I would highly encourage you all to check out Pinterest Predicts. They just pull out a lot of data. And what's interesting too about this is that a lot of this data they become linkable assets because people like to link to interesting data like statistics. Yeah, And here's what's funny. These companies have so much data they're using it to give insights for most industries, including the one you're in. So why wouldn't you use it to figure out where you should go with your content with your marketing, so that way you're better off, Right, It's so funny. A lot of marketers base stuff off of gut. Some may sit off of analytics. Over time, as companies scale, they realize you got to actually base things off of data. But using your own data is great. That's one way to grow. To really grow your marketing, you need to use bigger sources of data and figure out ways to expand faster and come up with more creative ideas and looking at things like printers, preducts or what's even happening with Google or trends. All these things can tell you what's happening with your industry before it actually happens. Cool, check this out. So I'm gonna share my screen. Do you that can see the YouTube subscribe to our YouTube and so let me share my screen for the Pinterest predicts piece first, Neil, can you see this? Yes? Yeah, And here's a fun fact that most people don't know. I think it's something like eighty percent. Yeah. In fact, for the last three years, eighty percent of our report predictions came true. So in essence, they got an eighty percent of a chance of predicting what's actually gonna happen with printer's predicts. Yeah, so check this out. I just highlighted that so you can see. You can highlight by audience by the way, too, So like millennials, Neil and I are both millennials, and so you know these micro makeovers, mushrooms, rom comcor, the fourth trimester, these are all going to be trends coming for next year, vitamin seaweed. I don't know if I'm going to touch any of this stuff, to be honest, but you know it's interesting, right, or you can do go by brand values like you know, creativity, right, what is this stuff? So this seems interesting, Like if I want to know what's coming, if I'm like doing CpG stuff, this might be interesting. Now I am Google's local gear in search. This is the first time I've seen this. I don't know about you, Neil, but I put in my address right now. So right now I'm in Miami top training in Miami Okay, so it just shows like what are the top trending terms like flying squirrel, you know, pilates near me, euro Exchange, Like, this is interesting stuff. And as I'm pulling this up, like people like stuff that's related to them. And if I think about something that shares your own personal data, well, is actually the Spotify raft, right, So when they show you your summary of like what you're listening have is for the year, or how well your podcast did for the year, you tend to want to share that stuff. And then actually it creates this viral effect, which I think we might talk about in the next episode. But I just think this is really interesting if you have a lot of data to share, you know, I know Neil has a lot of data with Answer to Public and also Uber suggest you know, there's some interesting year end stuff that can be shared and people like this. So yeah, and just use it. It'll give you ideas what's happening within your space for a local business, or it'll just tell you what's happening throughout a whole industry, and I'll give you ideas on how you should adapt. And just keep that stat in mind from Pinterest, eighty percent of the stuff that they predict came true. A betting man, I would take those odds all day long. Yeah, that is it for today. Please don't forget to rate and subscribe and we'll catch you later. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update that makes it super super important to optimize your site for low time, and one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time everyone. Just a quick heads up here about our Leveling Up Founders community, which is a private, invite only network of people at the top of their game in business, content and media. Past guests have included people such as Alex and Leila Hormosi, Chris Do, Vanessa Lao, Cody Sanchez, and much much more. You can go to live dot leveling up dot com to apply and learn more. And we'll see you over there. Today we are going to talk about our reaction to Google's Global and Local Year in Review and Pinterest Predicts. So I'm going to give you a little context here. This actually happened a couple weeks ago already, but we think it's still relevant because a lot of these companies do like a year in review type of things. So I'll start with Pinterest Predicts because that one's interesting because they will predict a lot of trends for the next year. And so one example of this, I'm literally just pulling that up right now. So pinterest Predicts, they'll predict like, oh, in the world of gardening, like we believe these trends are going to become really big in the next year, and then it's like X, Y, and z, and it turns out that when they did this last year, they're actually pretty accurate on a lot of these things. So if you want to jump ahead of the curve, I would highly encourage you all to check out Pinterest Predicts. They just pull out a lot of data. And what's interesting too about this is that a lot of this data they become linkable assets because people like to link to interesting data like statistics. Yeah, And here's what's funny. These companies have so much data they're using it to give insights for most industries, including the one you're in. So why wouldn't you use it to figure out where you should go with your content with your marketing, so that way you're better off, Right, It's so funny. A lot of marketers base stuff off of gut. Some may sit off of analytics. Over time, as companies scale, they realize you got to actually base things off of data. But using your own data is great. That's one way to grow. To really grow your marketing, you need to use bigger sources of data and figure out ways to expand faster and come up with more creative ideas and looking at things like printers, preducts or what's even happening with Google or trends. All these things can tell you what's happening with your industry before it actually happens. Cool, check this out. So I'm gonna share my screen. Do you that can see the YouTube subscribe to our YouTube and so let me share my screen for the Pinterest predicts piece first, Neil, can you see this? Yes? Yeah, And here's a fun fact that most people don't know. I think it's something like eighty percent. Yeah. In fact, for the last three years, eighty percent of our report predictions came true. So in essence, they got an eighty percent of a chance of predicting what's actually gonna happen with printer's predicts. Yeah, so check this out. I just highlighted that so you can see. You can highlight by audience by the way, too, So like millennials, Neil and I are both millennials, and so you know these micro makeovers, mushrooms, rom comcor, the fourth trimester, these are all going to be trends coming for next year, vitamin seaweed. I don't know if I'm going to touch any of this stuff, to be honest, but you know it's interesting, right, or you can do go by brand values like you know, creativity, right, what is this stuff? So this seems interesting, Like if I want to know what's coming, if I'm like doing CpG stuff, this might be interesting. Now I am Google's local gear in search. This is the first time I've seen this. I don't know about you, Neil, but I put in my address right now. So right now I'm in Miami top training in Miami Okay, so it just shows like what are the top trending terms like flying squirrel, you know, pilates near me, euro Exchange, Like, this is interesting stuff. And as I'm pulling this up, like people like stuff that's related to them. And if I think about something that shares your own personal data, well, is actually the Spotify raft, right, So when they show you your summary of like what you're listening have is for the year, or how well your podcast did for the year, you tend to want to share that stuff. And then actually it creates this viral effect, which I think we might talk about in the next episode. But I just think this is really interesting if you have a lot of data to share, you know, I know Neil has a lot of data with Answer to Public and also Uber suggest you know, there's some interesting year end stuff that can be shared and people like this. So yeah, and just use it. It'll give you ideas what's happening within your space for a local business, or it'll just tell you what's happening throughout a whole industry, and I'll give you ideas on how you should adapt. And just keep that stat in mind from Pinterest, eighty percent of the stuff that they predict came true. A betting man, I would take those odds all day long. Yeah, that is it for today. Please don't forget to rate and subscribe and we'll catch you later. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed