In episode #2439, we’re talking about Project Magi. Google is ushering in changes to its search engine to remain competitive as companies like Samsung threaten their reign. The increasing rate of innovation in the AI world calls for all of us to adapt, and Google is not exempt. Tune in to find out what changes they’re making going forward, what this means from a marketing perspective, and what employees need to do to ensure they’re not the “bottom third of performers” nuked by AI, as predicted by Jason Calacanis.

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: Project Magi: Google's Making Big Changes to Search.
• [00:14] Why Google is making changes to its search engine.
• [00:56] What Google’s short-term solution, Project Magi, is all about.
• [01:54] The implications of Project Magi for paid ads and SEO.
• [02:00] How it’s going to impact jobs across the board.
• [03:17] The increasing rate of innovation in the AI world.
• [04:05] The pros and cons of Project Magi, from a marketing perspective.
• [05:30] Key takeaways regarding the new search paradigm.
• [06:16] Who will have the advantage, going forward?
• [06:40] Unpacking Jason Calacanis’ tweet about the impact of AI on jobs.
• [08:01] The ‘adapt or die’ reality we’re living in.
• [08:19] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• ChatGPT
• All-In Podcast
• Midjourney
• Stable Diffusion
• Runway
• Read Jason Calacanis’ tweet about the impact of AI.
• Jason Calacanis on Twitter

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices