In episode #2249 we hear another session from the Leveling Up Founders Event where Patrick Campbell talks on the topic of pricing and retention strategies. Patrick recently sold his company ProfitWell to Paddle for about $250 million. On a monthly basis, he asks himself the question “What if a private equity firm bought us tomorrow?” Tune in to find out how looking at your business through the eyes of a private equity firm can help you in terms of pricing and retention.

TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Patrick Campbell on Pricing and Retention Strategies
[00:45] Why you should ask yourself “What if a private equity firm bought us tomorrow?”
[01:20] Why you should raise your prices if your NPS is over 20.
[01:32] How to raise your prices and suggestions around messaging.
[02:46] The most important point to include in your messaging. 
[03:13] The importance of add-ons. 
[03:48] Price localization: why you should have different prices for different regions. 
[04:14] Why you should cap discounts at 15%
[04:32] Why 15 - 20% of your new monthly revenue should come from your existing user base.
[04:57] Patrick’s closing words on cuddling with the chaos.
[05:19] Find out more about the Leveling Up Founders Event at live.levelingup.com
[05:50] That’s it for today! Don’t forget to rate, review and subscribe!
[05:56] Go to https://marketingschool.io/live to learn more!



Links Mentioned in Today’s Episode:


Patrick Campbell
ProfitWell
Paddle
Find out more about the Leveling Up Founders Event at live.levelingup.com
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro



Leave Some Feedback:




What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.





Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2249 we hear another session from the Leveling Up Founders Event where Patrick Campbell talks on the topic of pricing and retention strategies. Patrick recently sold his company ProfitWell to Paddle for about $250 million. On a monthly basis, he asks himself the question “What if a private equity firm bought us tomorrow?” Tune in to find out how looking at your business through the eyes of a private equity firm can help you in terms of pricing and retention. TIME-STAMPED SHOW NOTES: <ul> <li>[00:20] Today’s topic: Patrick Campbell on Pricing and Retention Strategies</li> <li>[00:45] Why you should ask yourself “What if a private equity firm bought us tomorrow?”</li> <li>[01:20] Why you should raise your prices if your NPS is over 20.</li> <li>[01:32] How to raise your prices and suggestions around messaging.</li> <li>[02:46] The most important point to include in your messaging. </li> <li>[03:13] The importance of add-ons. </li> <li>[03:48] Price localization: why you should have different prices for different regions. </li> <li>[04:14] Why you should cap discounts at 15%</li> <li>[04:32] Why 15 - 20% of your new monthly revenue should come from your existing user base.</li> <li>[04:57] Patrick’s closing words on cuddling with the chaos.</li> <li>[05:19] Find out more about the Leveling Up Founders Event at <a href="http://live.levelingup.com">live.levelingup.com</a>
</li> <li>[05:50] That’s it for today! Don’t forget to rate, review and subscribe!</li> <li>[05:56] Go to <a href="https://marketingschool.io/live">https://marketingschool.io/live</a> to learn more!</li> </ul>   Links Mentioned in Today’s Episode:   <ul> <li>
<a href="https://www.linkedin.com/in/patrickccampbell/">Patrick Campbell</a> </li> <li>
<a href="https://www.profitwell.com/">ProfitWell</a> </li> <li><a href="https://www.paddle.com/">Paddle</a></li> </ul> <ul> <li>Find out more about the Leveling Up Founders Event at <a href="http://live.levelingup.com">live.levelingup.com</a> </li> <li>Subscribe to our premium podcast (with tons of goodies!): <a href="https://www.marketingschool.io/pro">https://www.marketingschool.io/pro</a>
</li> </ul>   Leave Some Feedback:     <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>     Connect with Us:    <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #2249 we hear another session from the Leveling Up Founders Event where Patrick Campbell talks on the topic of pricing and retention strategies. Patrick recently sold his company ProfitWell to Paddle for about $250 million. On a monthly...

Pricing and Retention Strategies (led by Patrick Campbell) #2249

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/716503e9-bb22-4586-ba8f-b0d10186308f/transcript

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