In episode #2526, we discuss the pitfalls of using paid social advertising as an investment for B2B businesses. Join us as we explore the reasons why paid social might not be the most effective strategy for reaching B2B audiences and generating significant returns. We delve into the fascinating dataset from Metadata and discuss the unique challenges and considerations that B2B marketers face when utilizing social media platforms for advertising. Learn about alternative approaches and marketing channels that may yield better results for B2B companies seeking to expand their reach and boost conversions. Tune in and upgrade your marketing strategy to achieve greater success in the B2B landscape.

TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Paid Social Is a Terrible Investment for B2B.
[00:35] Highlights of the groundbreaking data from Metadata.
[01:00] Analysis of the most interesting findings from Metadata.
[01:44] Circumstances where paid social works well.
[02:42] Lead to win rates of paid socials.
[03:16] A key aspect of advertisements: efficiency.
[03:50] How to know if paid advertising is effective.
[04:34] Brand awareness and targeting an audience based on data.
[04:48] A final takeaway from the Metadata dataset.
[05:44] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



Metadata
Don’t forget to help us grow by subscribing and liking on YouTube!




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2526, we discuss the pitfalls of using paid social advertising as an investment for B2B businesses. Join us as we explore the reasons why paid social might not be the most effective strategy for reaching B2B audiences and generating significant returns. We delve into the fascinating dataset from Metadata and discuss the unique challenges and considerations that B2B marketers face when utilizing social media platforms for advertising. Learn about alternative approaches and marketing channels that may yield better results for B2B companies seeking to expand their reach and boost conversions. Tune in and upgrade your marketing strategy to achieve greater success in the B2B landscape.TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:00] Today’s topic: Paid Social Is a Terrible Investment for B2B.</li>
<li>
[00:35] Highlights of the groundbreaking data from Metadata.</li>
<li>
[01:00] Analysis of the most interesting findings from Metadata.</li>
<li>
[01:44] Circumstances where paid social works well.</li>
<li>
[02:42] Lead to win rates of paid socials.</li>
<li>
[03:16] A key aspect of advertisements: efficiency.</li>
<li>
[03:50] How to know if paid advertising is effective.</li>
<li>
[04:34] Brand awareness and targeting an audience based on data.</li>
<li>
[04:48] A final takeaway from the Metadata dataset.</li>
<li>
[05:44] That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li><a href="https://metadata.io">Metadata</a></li>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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Tune in and upgrade your marketing strategy to achieve greater success in the B2B landscape.

Paid Social Is a Terrible Investment for B2B

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/989494d7-acec-4ccf-ba12-b0d10171b3d4/transcript

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