In episode #2647, We delve into our new podcast format and outline our plans to occasionally feature guests in longer episodes. Additionally, we explore experiments conducted on various social media platforms—such as daily Twitter posts and the analysis of engagement metrics. Our findings reveal that incorporating longer hooks in YouTube videos correlates with higher viewer retention. Furthermore, we delve into the emergence of creator operators and emphasize the value embedded in their operating experience within the realm of content creation

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Our New Podcast Format, Creator-Founders on the Rise, The Ideal Hook Length, and Social Media Repurposing (Experiments Dec 2023 Week 3)
• (01:13) Low retention rate of podcast listeners
• (02:01) Experimenting with longer episodes for better retention
• (03:07) Evolution of the All In podcast format
• (04:31) Experimenting with posting on Twitter and other social networks
• (05:45) Importance of engagement and click-throughs on Twitter
• (09:16) Experimenting with different lengths for YouTube video hooks
• (13:07) Predicting the rise of creator operators
• (14:04) Highlighting the value of operating experience for creators
• (14:21) That’s it for today! Don’t forget to rate, review, and subscribe!

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• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu