In episode #653, Eric and Neil talk about the simple hack that will help you get more valuable leads. Tune in to hear how you can up your conversion rate.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: One Simple Hack That'll Make Your Leads More Valuable
[00:33] Lead scoring is getting more details, a number, or ratio on your leads.
[00:46] The issue is, your sales team will talk to leads that they may not close and the closing ratios will go down.
[01:09] You want to give your sales team leads that they can close.
[01:29] Hubspot will lead-score for you.
[01:45] Neil lead scores by using a customer’s URL and how much traffic they think you get (SEMRush and  Alexa help with this).
[02:00] Neil and his team look at so many facets of a client’s background that will help them understand whether they will be a good lead (country, spending habits, job title, etc.)
[02:28] Eric loves using ClearBit to do some of this work.
[02:57] From there, you can use MadKudu will look at all the actions people take on your site and what they’ve opted in for and score the lead that way.
[03:25] If you use lead-scoring tools in conjunction with something like Drip or Intercom, it makes the work easier for you.
[03:39]  LinkedIn autofill gives you all the info based on someone’s profile and it’s more accurate than ClearBit. If the customer is logged into LinkedIn, it will pre-populate all their data.
[04:38] Conversational bots always help drive people to the right funnel.
[05:09] That’s it for today!
[05:14] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu





Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #653, Eric and Neil talk about the simple hack that will help you get more valuable leads. Tune in to hear how you can up your conversion rate. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: One Simple Hack That'll Make Your Leads More Valuable
</li> <li>[00:33] Lead scoring is getting more details, a number, or ratio on your leads.</li> <li>[00:46] The issue is, your sales team will talk to leads that they may not close and the closing ratios will go down.</li> <li>[01:09] You want to give your sales team leads that they can close.</li> <li>[01:29] <a href="https://www.hubspot.com/">Hubspot</a> will lead-score for you.</li> <li>[01:45] Neil lead scores by using a customer’s URL and how much traffic they think you get (<a href="https://www.semrush.com/">SEMRush</a> and <a href="https://www.amazon.com/Amazon-Echo-And-Alexa-Devices/b?ie=UTF8&amp;node=9818047011"> Alexa</a> help with this).</li> <li>[02:00] Neil and his team look at so many facets of a client’s background that will help them understand whether they will be a good lead (country, spending habits, job title, etc.)</li> <li>[02:28] Eric loves using <a href="https://clearbit.com/">ClearBit</a> to do some of this work.</li> <li>[02:57] From there, you can use <a href="https://www.madkudu.com/">MadKudu</a> will look at all the actions people take on your site and what they’ve opted in for and score the lead that way.</li> <li>[03:25] If you use lead-scoring tools in conjunction with something like <a href="https://www.drip.com/">Drip</a> or <a href="https://www.intercom.com/">Intercom</a>, it makes the work easier for you.</li> <li>[03:39] <a href="https://www.linkedin.com/help/lms/answer/65688/linkedin-autofill-setup-guide?lang=en"> LinkedIn autofill</a> gives you all the info based on someone’s profile and it’s more accurate than ClearBit. If the customer is logged into LinkedIn, it will pre-populate all their data.</li> <li>[04:38] Conversational bots always help drive people to the right funnel.</li> <li>[05:09] That’s it for today!</li> <li>[05:14] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul>   Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #653, Eric and Neil talk about the simple hack that will help you get more valuable leads. Tune in to hear how you can up your conversion rate. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: One Simple Hack That'll Make Your Leads More...

One Simple Hack That'll Make Your Leads More Valuable | Ep. #653

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f01a963e-b8aa-4a9b-8cf0-b0d20063a29d/transcript

Advertisement