In episode #2663, we discuss how the newspaper's acquisition of Wirecutter transformed the affiliate site, resulting in the generation of millions in revenue. Additionally, we explore how Stanley Cups experienced a growth from $73 million to $750 million in sales by targeting a new audience. The conversation delves into the importance of founder involvement and vision in scaling a business, citing examples such as Steve Jobs, Elon Musk, and Satya Nadella. Tune in for insights on audience expansion and the role of CEOs at different stages of a company's growth.



Don’t forget to help us grow by subscribing and liking on YouTube!



Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 



TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business
(01:58) New York Times' acquisition of Wirecutter and its success in affiliate marketing
(03:47) Stanley Cups' revenue growth by targeting a new audience
(05:03) Importance of founder involvement in business growth
(06:02) Different scenarios of CEO involvement in large corporations
(07:41) Success of Microsoft's CEO Satya Nadella
(08:57) Founder involvement in successful companies like Google, Amazon, and Nvidia
(09:35) Founder involvement in smaller businesses versus businesses at scale
(09:23) Founder involvement and vision important for small businesses
(10:07) Elon Musk's success with SpaceX and Tesla
(10:32) The Boring Company's lack of success
(10:55) Elon Musk's work ethic of 120 hours per week
(11:12) That’s it for today! Don’t forget to rate, review, and subscribe!



Go to https://www.marketingschool.io to learn more!



Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

In episode #2663, we discuss how the newspaper's acquisition of Wirecutter transformed the affiliate site, resulting in the generation of millions in revenue. Additionally, we explore how Stanley Cups experienced a growth from $73 million to $750 million in sales by targeting a new audience. The conversation delves into the importance of founder involvement and vision in scaling a business, citing examples such as Steve Jobs, Elon Musk, and Satya Nadella. Tune in for insights on audience expansion and the role of CEOs at different stages of a company's growth.
 
Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA">YouTube</a>!
 
Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) 
 
TIME-STAMPED SHOW NOTES:
<ul>
<li aria-level="1">(00:00) Today’s topic: New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business</li>
<li aria-level="1">(01:58) New York Times' acquisition of Wirecutter and its success in affiliate marketing</li>
<li aria-level="1">(03:47) Stanley Cups' revenue growth by targeting a new audience</li>
<li aria-level="1">(05:03) Importance of founder involvement in business growth</li>
<li aria-level="1">(06:02) Different scenarios of CEO involvement in large corporations</li>
<li aria-level="1">(07:41) Success of Microsoft's CEO Satya Nadella</li>
<li aria-level="1">(08:57) Founder involvement in successful companies like Google, Amazon, and Nvidia</li>
<li aria-level="1">(09:35) Founder involvement in smaller businesses versus businesses at scale</li>
<li aria-level="1">(09:23) Founder involvement and vision important for small businesses</li>
<li aria-level="1">(10:07) Elon Musk's success with SpaceX and Tesla</li>
<li aria-level="1">(10:32) The Boring Company's lack of success</li>
<li aria-level="1">(10:55) Elon Musk's work ethic of 120 hours per week</li>
<li aria-level="1">(11:12) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>
 
Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!
 
Leave Some Feedback:
 
<ul>
<li aria-level="1">What should we talk about next? Please let us know in the comments below</li>
</ul>
<ul>
<li aria-level="1">Did you enjoy this episode? If so, please leave a short review.</li>
</ul>
 
Connect with Us: 
 
<ul>
<li aria-level="1"><a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li aria-level="1"><a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li aria-level="1"><a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li aria-level="1"><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/05d508fd-8cc9-4f22-a228-b10200978e56/transcript

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