In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your conversion and how to minimize your spending on ads without sacrificing your traffic and conversion rates. Time Stamped Show Notes: 
00:27 – Today’s topic: New Google AdWords Tricks to Try in 2017
00:37 – YouTube advertising 
00:50 – You can target specific keywords using your videos on YouTube
01:05 – Neil has a remarketing video on his page and he added it to Google AdWords and YouTube remarketing
01:28 – Run responsive ads 
02:02 – Google also has extended ads
02:29 – Pay will increase over time, with paid advertising, because of the competition
02:50 – Neil started running different variations of one ad 
03:15 – Neil’s cost per click is cheaper when they rotate their ads
03:29 – Run retargeting ads 
03:50 – It will save you some money and the audience is more qualified
03:59 – Utilize phone calls to find those leads 
04:09 – Use Google call tracking
04:24 – CallRails help track how your keywords are performing
04:46 – Neil shares how you can save money by sending an ad directly to a landing page that collects emails
05:07 – That’s it for today’s episode! 3 Key Points: 
Rotate your ad as often as possible – it drives conversion.
Retargeting ads can save you money and the audience may be more qualified.
First, look into the ads and test them before spending more money on them.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your conversion and how to minimize your spending on ads without sacrificing your traffic and conversion rates. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: New Google AdWords Tricks to Try in 2017
</li> <li>00:37 – YouTube advertising <ul> <li>00:50 – You can target specific keywords using your videos on YouTube</li> </ul> </li> <li>01:05 – Neil has a remarketing video on his page and he added it to Google AdWords and YouTube remarketing</li> <li>01:28 – Run responsive ads <ul> <li>02:02 – Google also has extended ads</li> </ul> </li> <li>02:29 – Pay will increase over time, with paid advertising, because of the competition</li> <li>02:50 – Neil started running different variations of one ad <ul> <li>03:15 – Neil’s cost per click is cheaper when they rotate their ads</li> </ul> </li> <li>03:29 – Run retargeting ads <ul> <li>03:50 – It will save you some money and the audience is more qualified</li> </ul> </li> <li>03:59 – Utilize phone calls to find those leads <ul> <li>04:09 – Use <a href="https://support.google.com/adwords/answer/6095882?hl=en">Google call tracking</a>
</li> <li>04:24 – <a href="https://www.callrail.com/">Call</a> <a href="https://www.callrail.com/">Rails</a> help track how your keywords are performing</li> </ul> </li> <li>04:46 – Neil shares how you can save money by sending an ad directly to a landing page that collects emails</li> <li>05:07 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Rotate your ad as often as possible – it drives conversion.</li> <li>Retargeting ads can save you money and the audience may be more qualified.</li> <li>First, look into the ads and test them before spending more money on them.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your conversion and how to minimize your spending on ads without sacrificing your traffic and conversion...

New Google AdWords Tricks to Try in 2017 | Ep. #238

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d0585a56-ea89-4274-9c2a-b0d2007c284d/transcript

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