In episode #1020, we discuss Neil’s billion dollar mistake. Tune in to hear where Neil went wrong.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!  DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Neil’s Billion Dollar Mistake
[00:40] Kissmetrics was part of the mistake.
[01:05] Neil’s former partner broke down their mistake in a blog post on Product Habits.
[01:28] They built a product they thought was needed.
[01:40] They learned no matter what you build, people don’t want to pay for things.
[01:55] Version 2 required too much customization.
[02:40] They found people couldn’t get a lot of value out of their Google Analytics.
[03:05] Neil and his partner just needed to find what the gaps were, but it took them too long.
[03:50] Kissmetrics feel behind the crowd.
[04:10] They would often change directions, which was not a good idea and not great for the team.
[04:30] They should have executed quickly, but they didn’t or couldn’t.
[05:20] Neil thinks they made too many mistakes.
[05:30] The biggest issue was a class action litigation.
[06:00] They can only blame themselves.
[06:04] They spent too many years building the wrong product and didn’t know how to innovate.
[06:06] That’s it for today!
[06:17] Don’t forget to check out Single Grain for more info about our free live event in June.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1020, we discuss Neil’s billion dollar mistake. Tune in to hear where Neil went wrong. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on <a href="http://singlegrain.com/dtla">this website</a> if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! <a href="https://twitter.com/ericosiu?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"> DM Eric</a> if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Neil’s Billion Dollar Mistake</li> <li>[00:40] <a href="https://www.kissmetricshq.com/">Kissmetrics</a> was part of the mistake.</li> <li>[01:05] Neil’s former partner broke down their mistake in a blog post on <a href="https://producthabits.com/">Product Habits.</a>
</li> <li>[01:28] They built a product they thought was needed.</li> <li>[01:40] They learned no matter what you build, people don’t want to pay for things.</li> <li>[01:55] Version 2 required too much customization.</li> <li>[02:40] They found people couldn’t get a lot of value out of their Google Analytics.</li> <li>[03:05] Neil and his partner just needed to find what the gaps were, but it took them too long.</li> <li>[03:50] Kissmetrics feel behind the crowd.</li> <li>[04:10] They would often change directions, which was not a good idea and not great for the team.</li> <li>[04:30] They should have executed quickly, but they didn’t or couldn’t.</li> <li>[05:20] Neil thinks they made too many mistakes.</li> <li>[05:30] The biggest issue was a class action litigation.</li> <li>[06:00] They can only blame themselves.</li> <li>[06:04] They spent too many years building the wrong product and didn’t know how to innovate.</li> <li>[06:06] That’s it for today!</li> <li>[06:17] Don’t forget to check out <a href="https://www.singlegrain.com/">Single Grain</a> for more info about our free live event in June.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In episode #1020, we discuss Neil’s billion dollar mistake. Tune in to hear where Neil went wrong. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on  if you would like to attend. Remember: we...

Neil’s Billion Dollar Mistake | Ep. #1020

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/241359ac-a156-4920-b3ce-b0d2004dc6da/transcript

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