In Episode #389, Eric and Neil discuss tips for first-time paid advertisers. Tune in to learn what Eric and Neil do personally in handling their paid advertising, how you can be cost efficient in your paid ads, and why it is essential to enroll in a couple of paid courses on AdWords.  Time Stamped Show Notes: 
00:27 – Today’s topic: Neil and Eric's Tips for First-Time Paid Advertisers
00:38 – Take whatever Facebook, Google and Bing’s representatives tell you with a grain of salt 
00:46 – They won’t always work
01:14 – “When you’re just starting off, don’t spend a lot” 
01:20 – Bing and Google can give you free credits, take advantage of them and use them
01:37 – Eric loves and endorses Brad Geddes’  Advance Guide to Google AdWords or AdWords Fundamental 
01:56 – It explained everything very distinctly
01:59 – DigitalMarketer has their courses too
02:12 – There are certifications from Google AdWords and Facebook Blueprint
02:18 – Facebook Blueprint is quite difficult but definitely worth it
02:28 – It is better to invest in paid courses and platforms like Skillshare
02:47 – John Loomer has some great stuff too on paid advertising
02:58 – Neil suggests going after very specific action-based keywords when setting up an ad campaign 
03:46 – Make sure you have the baseline set on your website
04:02 – Retarget people who have visited your sites
04:50 – Make sure you have a funnel that upsells and downsells
05:19 – Look out for other channels like Quora ads 
05:27 – Eric is testing Quora ads and the results are good so far
05:35 – Snapchat might worth a shot
05:51 – Yes, advertising is all about the numbers but you have to be cost-effective at the end of the day
05:5 – Marketing School is giving away a free 1-year subscription of Crazy Egg
06:33 – Go to SingleGrain.com/giveaway for multiple entries
06:43 – That’s it for today’s episode! 3 Key Points: 
Test the waters first, don’t spend too much on paid advertising when you’re just starting.
Don’t use vague keywords. Instead, use very specific action-based keywords that will make it easier for your campaign to generate traffic.
Make sure you have a funnel that offers both upsells and downsells so you don’t pour money down the drain.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #389, Eric and Neil discuss tips for first-time paid advertisers. Tune in to learn what Eric and Neil do personally in handling their paid advertising, how you can be cost efficient in your paid ads, and why it is essential to enroll in a couple of paid courses on AdWords.  Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: Neil and Eric's Tips for First-Time Paid Advertisers
</li> <li>00:38 – Take whatever <a href="http://www.facebook.com/">Facebook</a>, <a href="http://www.google.com/">Google</a> and <a href="https://www.bing.com/">Bing</a>’s representatives tell you with a grain of salt <ul> <li>00:46 – They won’t always work</li> </ul> </li> <li>01:14 – “When you’re just starting off, don’t spend a lot” <ul> <li>01:20 – Bing and Google can give you free credits, take advantage of them and use them</li> </ul> </li> <li>01:37 – Eric loves and endorses Brad Geddes’ <a href="https://www.amazon.com/Advanced-Google-AdWords-Second-Geddes/dp/1118194500"> Advance Guide to Google AdWords</a> or AdWords Fundamental <ul> <li>01:56 – It explained everything very distinctly</li> </ul> </li> <li>01:59 – <a href="http://www.digitalmarketer.com/">DigitalMarketer</a> has their courses too</li> <li>02:12 – There are certifications from <a href="https://adwords.google.com/home/">Google AdWords</a> and <a href="https://www.facebook.com/blueprint">Facebook Blueprint</a> <ul> <li>02:18 – Facebook Blueprint is quite difficult but definitely worth it</li> </ul> </li> <li>02:28 – It is better to invest in paid courses and platforms like <a href="https://www.skillshare.com">Skillshare</a>
</li> <li>02:47 – <a href="https://www.jonloomer.com">John Loomer</a> has some great stuff too on paid advertising</li> <li>02:58 – Neil suggests going after very specific action-based keywords when setting up an ad campaign <ul> <li>03:46 – Make sure you have the baseline set on your website</li> <li>04:02 – Retarget people who have visited your sites</li> <li>04:50 – Make sure you have a funnel that upsells and downsells</li> </ul> </li> <li>05:19 – Look out for other channels like <a href="https://www.quora.com">Quora</a> ads <ul> <li>05:27 – Eric is testing Quora ads and the results are good so far</li> <li>05:35 – <a href="https://www.snapchat.com/">Snapchat</a> might worth a shot</li> </ul> </li> <li>05:51 – Yes, advertising is all about the numbers but you have to be cost-effective at the end of the day</li> <li>05:5 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1-year subscription of <a href="https://www.crazyegg.com/">Crazy Egg</a> <ul> <li>06:33 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</li> </ul> </li> <li>06:43 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Test the waters first, don’t spend too much on paid advertising when you’re just starting.</li> <li>Don’t use vague keywords. Instead, use very specific action-based keywords that will make it easier for your campaign to generate traffic.</li> <li>Make sure you have a funnel that offers both upsells and downsells so you don’t pour money down the drain.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #389, Eric and Neil discuss tips for first-time paid advertisers. Tune in to learn what Eric and Neil do personally in handling their paid advertising, how you can be cost efficient in your paid ads, and why it is essential to enroll in a...

Neil and Eric's Tips for First-Time Paid Advertisers | Ep. #389

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