Did you know that mister Beast made two hundred fifty grand on X?

Did you know that mister Beast made two hundred fifty grand on X?

I did?

I did?

Yeah, what did you think about that? I don't know how it actually worked on X's n but my theory is is because it's mister Beasts, and they want to entice more people like mister Beasts who have a massive social following to post more video content. His content was going to do better and perform better from a revenue standpoint than most people's. And then the other thing to keep in mind is, even though he produced two hundred and fifty thousand, the video he used was one of his good videos, right, because not all his videos hit. They all do well, but some do much better than others. And the other factor is is he spends an arm and a like to create his content. Most people don't spend that much money. And if you look at how much he generates in ads versus how much he's spending, I bet you he's losing money if it was just a straight monetization play. So yeah, I'm looking at this tweet over here. So my first ex video made over two hundred fifty k. It's bit of a facade. Advertiser saw the attention it was getting. I bought ads on my video. I think at thus my revenue preview is probably higher than what you'd experienced. So it got one hundred and fifty six million impressions, five point one million engagements, and then two hundred and sixty three k in revenue, and then he gave it all away, and then I think he tweeted afterwards and it became our super viral tweet saying he gave twenty five grand ten times if they follow or like re engage or like retweet, and I think that got like hundreds of millions of views or something like that, So he like leveraged the attention to get more attention. I think that was smart of him. And hey, two hundred and fifty grand is better than nothing. And he already had that video on YouTube and any other social town that he probably uses, which I'm assuming is all of them. But it's a smart model if you're creating content. I don't get why people don't just post it on all platforms. It's like extra reach. And dude, I know people who post on Twitter, we have mutual friends. Some of them get no likes, yeah, and it's like it's okay, you're still getting some impressions. It's better than nothing, you know, don't be ashamed of having little to no engagement. It's better than nothing. I'll tell you what I mean, you know, the I'll tell you what's good for mister beast. What he should do I believe is you know, he has assas called view stats. Okay, he has a what called the SASS software as a service, you know. Okay, Yeah, so view stats go tobustats dot com and it's like social Blade, but it's better, and so the cool thing. You should definitely have your team do this. But you can see the videos. You can see videos on my page, and you can see how many times I've ran tests on each particular video. When I started doing a AB test, when I started doing a thumbnail test, how many I've ran And so now we have something where we can hold our people accountable to we can see how many tests are running, because we want them to run a lot of tests, right And I think I just think the analytics are better. He's not charging anything for this right now, and I think it's one of the better YouTube tools that are out there. And maybe he'll start charging five bucks a month or ten bucks a.

Yeah, what did you think about that? I don't know how it actually worked on X's n but my theory is is because it's mister Beasts, and they want to entice more people like mister Beasts who have a massive social following to post more video content. His content was going to do better and perform better from a revenue standpoint than most people's. And then the other thing to keep in mind is, even though he produced two hundred and fifty thousand, the video he used was one of his good videos, right, because not all his videos hit. They all do well, but some do much better than others. And the other factor is is he spends an arm and a like to create his content. Most people don't spend that much money. And if you look at how much he generates in ads versus how much he's spending, I bet you he's losing money if it was just a straight monetization play. So yeah, I'm looking at this tweet over here. So my first ex video made over two hundred fifty k. It's bit of a facade. Advertiser saw the attention it was getting. I bought ads on my video. I think at thus my revenue preview is probably higher than what you'd experienced. So it got one hundred and fifty six million impressions, five point one million engagements, and then two hundred and sixty three k in revenue, and then he gave it all away, and then I think he tweeted afterwards and it became our super viral tweet saying he gave twenty five grand ten times if they follow or like re engage or like retweet, and I think that got like hundreds of millions of views or something like that, So he like leveraged the attention to get more attention. I think that was smart of him. And hey, two hundred and fifty grand is better than nothing. And he already had that video on YouTube and any other social town that he probably uses, which I'm assuming is all of them. But it's a smart model if you're creating content. I don't get why people don't just post it on all platforms. It's like extra reach. And dude, I know people who post on Twitter, we have mutual friends. Some of them get no likes, yeah, and it's like it's okay, you're still getting some impressions. It's better than nothing, you know, don't be ashamed of having little to no engagement. It's better than nothing. I'll tell you what I mean, you know, the I'll tell you what's good for mister beast. What he should do I believe is you know, he has assas called view stats. Okay, he has a what called the SASS software as a service, you know. Okay, Yeah, so view stats go tobustats dot com and it's like social Blade, but it's better, and so the cool thing. You should definitely have your team do this. But you can see the videos. You can see videos on my page, and you can see how many times I've ran tests on each particular video. When I started doing a AB test, when I started doing a thumbnail test, how many I've ran And so now we have something where we can hold our people accountable to we can see how many tests are running, because we want them to run a lot of tests, right And I think I just think the analytics are better. He's not charging anything for this right now, and I think it's one of the better YouTube tools that are out there. And maybe he'll start charging five bucks a month or ten bucks a.

Month to check it out.

Month to check it out.

Yeah. By the way, Neil and I have an agency owners group called the Agency Owners Association. All you have to do just go to marketing school dot ioslash agency. Once again, it's marketing school dot ioslash agency to learn more. And now back to the show. On a side note, going back to YouTube and even x and mister Bees and just social in general.

Yeah. By the way, Neil and I have an agency owners group called the Agency Owners Association. All you have to do just go to marketing school dot ioslash agency. Once again, it's marketing school dot ioslash agency to learn more. And now back to the show. On a side note, going back to YouTube and even x and mister Bees and just social in general.

Dude, it was funny.

Dude, it was funny.

Did you see the chart that someone ended up posting on Reddit Netflix's revenue.

Did you see the chart that someone ended up posting on Reddit Netflix's revenue.

Per user versus Facebook?

Per user versus Facebook?

No, what is it?

No, what is it?

I believe it was one hundred and ninety four for whereas Manchi pull it up.

I believe it was one hundred and ninety four for whereas Manchi pull it up.

Netflix was one hundred and ninety four dollars per year per user. Facebook two hundred and seven dollars per user per year.

Netflix was one hundred and ninety four dollars per year per user. Facebook two hundred and seven dollars per user per year.

Wow.

Wow.

And it's so funny because everyone talks about, Hey, you need to have these cool, you know, hit businesses you want to charge for subscriptions, and everyone saying subscription businesses are better. Ad businesses are ugly. You see all these ads out there, no one wants them on the platform. But at the end of the day, you know, money's money, and you and I have been in business is long enough.

And it's so funny because everyone talks about, Hey, you need to have these cool, you know, hit businesses you want to charge for subscriptions, and everyone saying subscription businesses are better. Ad businesses are ugly. You see all these ads out there, no one wants them on the platform. But at the end of the day, you know, money's money, and you and I have been in business is long enough.

Just look at the.

Just look at the.

Companies that you talked about in your retreat. When was a quilt business. One is a phone service. One by his WordPress plugins pet insurance or pet industry, and one focuses on debt. One focuses on debt like you cap chase. No, no, no, they are sorry, it's pay for performance for debt.

Companies that you talked about in your retreat. When was a quilt business. One is a phone service. One by his WordPress plugins pet insurance or pet industry, and one focuses on debt. One focuses on debt like you cap chase. No, no, no, they are sorry, it's pay for performance for debt.

Okay.

Okay.

Another one focuses on analytics for SAS. But he sold that company, right, yeah, Patrick. None of the companies and I'm not trying to belittle any of these people. I'm in the same boat. None of these people have sexy companies. No, I don't have a sexy company. You don't have a sexy company. The riches are an ugly.

Another one focuses on analytics for SAS. But he sold that company, right, yeah, Patrick. None of the companies and I'm not trying to belittle any of these people. I'm in the same boat. None of these people have sexy companies. No, I don't have a sexy company. You don't have a sexy company. The riches are an ugly.

Hey, that's a good clip.

Hey, that's a good clip.

No, the riches really are an ugly. Microsoft is not a sexy company. Yes, Apple is a sexy company. But if you look at a lot of the large corporations out there, Facebook is not sexy. Microsoft is not sexy. Google is not sexy. Amazon is not sexy. Right, Sexy is like Louis Vatan. Yeah, sexy. Sexy is like Coca Cola or Airbnb, or like consumers that everyone's like, wow, that's so cool, Like Tesla to me is sexy. Yes, there is money in Tesla and even LVMH. I think he is currently the richest person or the second richest depending on the day. And also who knows if Aylon gets that fifty five billion dollars payout, you know.

No, the riches really are an ugly. Microsoft is not a sexy company. Yes, Apple is a sexy company. But if you look at a lot of the large corporations out there, Facebook is not sexy. Microsoft is not sexy. Google is not sexy. Amazon is not sexy. Right, Sexy is like Louis Vatan. Yeah, sexy. Sexy is like Coca Cola or Airbnb, or like consumers that everyone's like, wow, that's so cool, Like Tesla to me is sexy. Yes, there is money in Tesla and even LVMH. I think he is currently the richest person or the second richest depending on the day. And also who knows if Aylon gets that fifty five billion dollars payout, you know.

Yeah, that'll affect his notice.

Yeah, that'll affect his notice.

But however you look at it, Yes, there are people who make a lot of money doing sexy businesses. But if if Eric and I look at our network, most of the people we know and most of the other entrepreneurs you know in our circles or even outside of our circles that we've talked to, most of them have made their money from ugly businesses.

But however you look at it, Yes, there are people who make a lot of money doing sexy businesses. But if if Eric and I look at our network, most of the people we know and most of the other entrepreneurs you know in our circles or even outside of our circles that we've talked to, most of them have made their money from ugly businesses.

Usually it's one thing. Yeah, it's one thing. You know.

Usually it's one thing. Yeah, it's one thing. You know.

I know someone in YPO that just manufactures product for one of the biggest apparel companies and they generate over billion dollars.

I know someone in YPO that just manufactures product for one of the biggest apparel companies and they generate over billion dollars.

How ridiculous is that? Just do one thing for one corporation.

How ridiculous is that? Just do one thing for one corporation.

Your margins aren't going to be the highest because they're going to squeeze because it's so much money. But you're still making tens and tens of millions of dollars your own profit. Not sexy, but it still prints cash. You know what's funny. We look at Twitter now or I look at Twitter, and it's like you see the same mistakes happening over and over.

Your margins aren't going to be the highest because they're going to squeeze because it's so much money. But you're still making tens and tens of millions of dollars your own profit. Not sexy, but it still prints cash. You know what's funny. We look at Twitter now or I look at Twitter, and it's like you see the same mistakes happening over and over.

So you learn your lesson.

So you learn your lesson.

You know, I learned my lesson we got punched in the face before to focus right and then to do one thing for a very long time. And you see people that are just super smart and they talk about their holding company or to ten different things that they're doing, or like, you know, I just started this company over here and it's a completely unrelated business. But then they're also making fun of people that are telling them to focus, and it's just like, dude, it's like you look at it. It's like you're waiting for this train to crash. Yeah, basically, so I don't know, it's just you see the same thing over and we're just telling you, guys, those of you that are doing multiple things probably.

You know, I learned my lesson we got punched in the face before to focus right and then to do one thing for a very long time. And you see people that are just super smart and they talk about their holding company or to ten different things that they're doing, or like, you know, I just started this company over here and it's a completely unrelated business. But then they're also making fun of people that are telling them to focus, and it's just like, dude, it's like you look at it. It's like you're waiting for this train to crash. Yeah, basically, so I don't know, it's just you see the same thing over and we're just telling you, guys, those of you that are doing multiple things probably.

Should just do one thing. Focus is so important.

Should just do one thing. Focus is so important.

We've talked about this in the past, but Warren Buffett and Bill Gates got asked a question on what do you think is one of the most important factors that led you to your success. It was something like that, I'm paraphrasing. They both wrote on a piece of paper without talking to each other. It was at the same time. I believe, and they both wrote down focus. Focus is super important and everyone looks as you know. I was talking to someone the other day and they're like, you know what, I think the new thing is not focus. If you look at a lot of people like Elon Musk and stuff like that, they're doing a lot of Yeah.

We've talked about this in the past, but Warren Buffett and Bill Gates got asked a question on what do you think is one of the most important factors that led you to your success. It was something like that, I'm paraphrasing. They both wrote on a piece of paper without talking to each other. It was at the same time. I believe, and they both wrote down focus. Focus is super important and everyone looks as you know. I was talking to someone the other day and they're like, you know what, I think the new thing is not focus. If you look at a lot of people like Elon Musk and stuff like that, they're doing a lot of Yeah.

I was like, who told me? You told me?

I was like, who told me? You told me?

I told you that, And I was at dinner and I respect the person to end up telling me he's really smart. We both know him, mutual friend of ours.

I told you that, And I was at dinner and I respect the person to end up telling me he's really smart. We both know him, mutual friend of ours.

I agree with.

I agree with.

That if you're Elon muss most of us are not Elon Musk. For most people ninety nine point nine to nine percent of the population out there, you need a focus. There's not enough time in the day to build a massive company. Elon is able to do it. Most people don't, and I think it's one because he's extremely brilliant. But I also do believe there is some luck on his side as well. There was a VC named Guy Kawasaki and Guy Kawasaki he used to be Yeah, used it apples of andels. Then he had a Garage Ventures, which is his venture fun Oh. I didn't know that he had it for a long time. And then from there he became a vandalist for Canva. He's done well in his life. But when you look at Guy in his book Art of the Start, you know he talks about in life, if he could pick, he'd rather invests in luck because if you look at a lot of the business.

That if you're Elon muss most of us are not Elon Musk. For most people ninety nine point nine to nine percent of the population out there, you need a focus. There's not enough time in the day to build a massive company. Elon is able to do it. Most people don't, and I think it's one because he's extremely brilliant. But I also do believe there is some luck on his side as well. There was a VC named Guy Kawasaki and Guy Kawasaki he used to be Yeah, used it apples of andels. Then he had a Garage Ventures, which is his venture fun Oh. I didn't know that he had it for a long time. And then from there he became a vandalist for Canva. He's done well in his life. But when you look at Guy in his book Art of the Start, you know he talks about in life, if he could pick, he'd rather invests in luck because if you look at a lot of the business.

That have done well, a lot of things you can't control.

That have done well, a lot of things you can't control.

Like if you look at YouTube, was it Vimeo that or Veo that got bloody and went out there and fought all the battles with video.

Like if you look at YouTube, was it Vimeo that or Veo that got bloody and went out there and fought all the battles with video.

Being all on Vimeo vio?

Being all on Vimeo vio?

I think Veo it was one of those video platforms that got bloody before you and they paved the way for YouTube. Yeah right, It wasn't that YouTube had a better idea. Someone else got bloody before him, dealing with laws and regulations, which also helped pave the way for YouTube to just go to The YouTube acquisition by Google was was lucky too, because YouTube couldn't support all the server costs.

I think Veo it was one of those video platforms that got bloody before you and they paved the way for YouTube. Yeah right, It wasn't that YouTube had a better idea. Someone else got bloody before him, dealing with laws and regulations, which also helped pave the way for YouTube to just go to The YouTube acquisition by Google was was lucky too, because YouTube couldn't support all the server costs.

And everything, dude, and it was so expensive.

And everything, dude, and it was so expensive.

They paid what was a one point eight billion I haven't seen it in a long point one or something, but I think it was higher than that was. I thought it was one point eight It was something ridiculous. Let me just type it in YouTube acquisition YouTube Google one point, you're close twenty six to five aither way. That's a ton of money. And everyone back then thought they overpaid for Google or for YouTube, and now look at it. It's worth over one hundred billion dollars in Google. So they're laughing to the bank. That was one of the best acquisitions they made. I consider that luck. If you look at the Instagram acquisition by Facebook, part of it was luck. I think the Instagram founders really kicked themselves for selling out. Now that thing would have been worth over one hundred billion dollars itself.

They paid what was a one point eight billion I haven't seen it in a long point one or something, but I think it was higher than that was. I thought it was one point eight It was something ridiculous. Let me just type it in YouTube acquisition YouTube Google one point, you're close twenty six to five aither way. That's a ton of money. And everyone back then thought they overpaid for Google or for YouTube, and now look at it. It's worth over one hundred billion dollars in Google. So they're laughing to the bank. That was one of the best acquisitions they made. I consider that luck. If you look at the Instagram acquisition by Facebook, part of it was luck. I think the Instagram founders really kicked themselves for selling out. Now that thing would have been worth over one hundred billion dollars itself.

Who knows. I mean, you know, I would.

Who knows. I mean, you know, I would.

Say afterwards Google, Google really improved. Without Google is like product updates to YouTube, we would have gone where it went. And then I know when Instagram sold only a couple of people. But actually this this actually parlays into this, this tweet over here. I don't know if you saw this, if you've seen this graphy for so this graph here, I'll read it out. And those of you that can't see this screen newspaper advertising. And then is it with adjusted with inflation? Yeah, well billions of dollars not adjusted for inflation. But you can see there's a blue line over here, which was the newsletter industry.

Say afterwards Google, Google really improved. Without Google is like product updates to YouTube, we would have gone where it went. And then I know when Instagram sold only a couple of people. But actually this this actually parlays into this, this tweet over here. I don't know if you saw this, if you've seen this graphy for so this graph here, I'll read it out. And those of you that can't see this screen newspaper advertising. And then is it with adjusted with inflation? Yeah, well billions of dollars not adjusted for inflation. But you can see there's a blue line over here, which was the newsletter industry.

You show it to the camera.

You show it to the camera.

Yeah, newsletter industry over here going to sixty seven billion or so. And then all of a sudden in the two thousands, so Google comes out of nowhere, and then Google is like this pink line. It just shoots up, and you see all these other advertising platforms shooting up. But the newsletter platform or newsletter industry just news paper industries, sorry, newsletter news newspaper. Yeah, the blue line just goes completely down, right. So basically it's it's when legacy So here's here's the tweet from blogie so abology says, it's when we now understand the twenty tens. It's when legacy media fought a ferocious but ultimately doomed rear guard campaign against the Internet. That's why they push censorships so hard and constantly thump their chest about being journalists. It was protectionism. They were dying. So it's interesting because the other thing is you can see the thousands, hundreds of thousands of newspaper employees. It just goes straight down and you hear all these layoffs that are happening. It sucks that people are getting laid off. But like this kind of goes into what you're just saying. It's like, why do people buy Instagram? Why do people buy What's that? Why do people by you? It's because of the attention. That's where the money is. And look at Facebook making two hundred and seven dollars per user over Netflix one hundred and ninety four. And what is Netflix doing now introducing ads? What did Amazon do introducing ads?

Yeah, newsletter industry over here going to sixty seven billion or so. And then all of a sudden in the two thousands, so Google comes out of nowhere, and then Google is like this pink line. It just shoots up, and you see all these other advertising platforms shooting up. But the newsletter platform or newsletter industry just news paper industries, sorry, newsletter news newspaper. Yeah, the blue line just goes completely down, right. So basically it's it's when legacy So here's here's the tweet from blogie so abology says, it's when we now understand the twenty tens. It's when legacy media fought a ferocious but ultimately doomed rear guard campaign against the Internet. That's why they push censorships so hard and constantly thump their chest about being journalists. It was protectionism. They were dying. So it's interesting because the other thing is you can see the thousands, hundreds of thousands of newspaper employees. It just goes straight down and you hear all these layoffs that are happening. It sucks that people are getting laid off. But like this kind of goes into what you're just saying. It's like, why do people buy Instagram? Why do people buy What's that? Why do people by you? It's because of the attention. That's where the money is. And look at Facebook making two hundred and seven dollars per user over Netflix one hundred and ninety four. And what is Netflix doing now introducing ads? What did Amazon do introducing ads?

Dude?

Dude?

I met up with a guy at Amazon. I forgot out what conference. It was somewhere in Utah. It was for an e commerce conference, and he's wanted to sit down and he's one of their spokespersons deal with their whole ad platform. He's like, Neil, if you want to put this bottle of water in one of the shows that we make, we can switch it out for X amount of impressions. And then if you want to change your shoes on the person, we can change the shoes. We can adjust placements of different products for shows and movies that we produce, and you can actually have ads integrated into the media waiting.

I met up with a guy at Amazon. I forgot out what conference. It was somewhere in Utah. It was for an e commerce conference, and he's wanted to sit down and he's one of their spokespersons deal with their whole ad platform. He's like, Neil, if you want to put this bottle of water in one of the shows that we make, we can switch it out for X amount of impressions. And then if you want to change your shoes on the person, we can change the shoes. We can adjust placements of different products for shows and movies that we produce, and you can actually have ads integrated into the media waiting.

And up pricing. He was pitching it to me to pitch to all of our customers.

And up pricing. He was pitching it to me to pitch to all of our customers.

Got it, got it well and by the way, I mean, this could be the thing we could wrap up on talking about changing things up AR and VR. You tweeted about your Apple Vision Pro experience. Dude, the Apple Vision Pro. I have another one in my unit.

Got it, got it well and by the way, I mean, this could be the thing we could wrap up on talking about changing things up AR and VR. You tweeted about your Apple Vision Pro experience. Dude, the Apple Vision Pro. I have another one in my unit.

I got two.

I got two.

I thought, you're you're returning it. Yeah. I did return in the first one, so you still have one. I got to return the second one too, Okay. I ordered it literally at like five oh two or five oh three or something like that in the morning the day it first came out, and then I found out I was going to get it like four or five days later, so I'm like, screw this. So I went to Apple and I bought one, and I told Lacy just returned the other one, so then I bought it put it on. The thing was amazing technology wise, I think it is the future. There's not enough essential apps on there. It's too heavy, and it gives you a headache if you at least have contacts. I have LASIK, so I don't have prescription lenses, but you know that feeling if you wear contacts or glasses for the very first time.

I thought, you're you're returning it. Yeah. I did return in the first one, so you still have one. I got to return the second one too, Okay. I ordered it literally at like five oh two or five oh three or something like that in the morning the day it first came out, and then I found out I was going to get it like four or five days later, so I'm like, screw this. So I went to Apple and I bought one, and I told Lacy just returned the other one, so then I bought it put it on. The thing was amazing technology wise, I think it is the future. There's not enough essential apps on there. It's too heavy, and it gives you a headache if you at least have contacts. I have LASIK, so I don't have prescription lenses, but you know that feeling if you wear contacts or glasses for the very first time.

It gives you a headache for a bit.

It gives you a headache for a bit.

Yes, you get the same feeling when you end up doing it the other way around. Yeah, So anyway, I mean you said it's gonna you think it's gonna be game changing. Andrew Wilkinson tweeted something he said he thinks it's going to be game changing or sorry, no, he thinks it's a novelty. So it's kind of like how you think about it right now. It's more of a novelty than anything. Austin Reef of Morning Brew he thinks it's gonna be game changing technology, so we'll see where it's going to go. I'm the type with this type of stuff. I'm usually an early adopter, but I'm gonna wait for like one iteration or two. I've been waiting on iterations for Apple Watch for a while. I still don't have one right now because I just don't like wearing things. But anyway, that's that for this episode. Please don't forget to rate you subscribe and we'll see you tomorrow.

Yes, you get the same feeling when you end up doing it the other way around. Yeah, So anyway, I mean you said it's gonna you think it's gonna be game changing. Andrew Wilkinson tweeted something he said he thinks it's going to be game changing or sorry, no, he thinks it's a novelty. So it's kind of like how you think about it right now. It's more of a novelty than anything. Austin Reef of Morning Brew he thinks it's gonna be game changing technology, so we'll see where it's going to go. I'm the type with this type of stuff. I'm usually an early adopter, but I'm gonna wait for like one iteration or two. I've been waiting on iterations for Apple Watch for a while. I still don't have one right now because I just don't like wearing things. But anyway, that's that for this episode. Please don't forget to rate you subscribe and we'll see you tomorrow.