In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while modern content marketing is informed by audience research and utilizes social media as a key distribution channel. We emphasize the importance of leveraging all available channels and adapting strategies to meet the needs of the target audience. The key to successful content marketing lies in finding the intersection between a unique point of view, understanding audience needs, and targeting high-volume keywords.




Don’t forget to help us grow by subscribing and liking on YouTube!




Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 




TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Modern Content Marketing Vs. Old Content Marketing
(01:13) Importance of audience research and social media in modern content marketing
(02:18) Classic and modern content marketing methods are both effective
(03:05) Leveraging multiple channels for marketing success
(04:01) The importance of finding marketing channels that work
(04:50) SEO is still valuable and evolving
(06:41) Posting frequently with a unique point of view
(07:11) Importance of systems and processes in marketing
(07:35) Scaling marketing with systems and processes
(07:55) The meta lesson of using YouTube for content marketing
(08:09) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



Rand Fishkin Blog “The Final Chapter of My First Startup”




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu






Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while modern content marketing is informed by audience research and utilizes social media as a key distribution channel. We emphasize the importance of leveraging all available channels and adapting strategies to meet the needs of the target audience. The key to successful content marketing lies in finding the intersection between a unique point of view, understanding audience needs, and targeting high-volume keywords. Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA">YouTube</a>! Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>)  TIME-STAMPED SHOW NOTES:<ul>
<li>
(00:00) Today’s topic: Modern Content Marketing Vs. Old Content Marketing</li>
<li>
(01:13) Importance of audience research and social media in modern content marketing</li>
<li>
(02:18) Classic and modern content marketing methods are both effective</li>
<li>
(03:05) Leveraging multiple channels for marketing success</li>
<li>
(04:01) The importance of finding marketing channels that work</li>
<li>
(04:50) SEO is still valuable and evolving</li>
<li>
(06:41) Posting frequently with a unique point of view</li>
<li>
(07:11) Importance of systems and processes in marketing</li>
<li>
(07:35) Scaling marketing with systems and processes</li>
<li>
(07:55) The meta lesson of using YouTube for content marketing</li>
<li>
(08:09) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul><li>Rand Fishkin Blog “<a href="https://sparktoro.com/blog/the-final-chapter-of-my-first-startup/">The Final Chapter of My First Startup</a>”</li></ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Modern Content Marketing Vs. Old Content Marketing

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/4c7f7abe-2149-4d54-8015-b0d1016994e4/transcript

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