In episode #2517, we discuss the statement “Marketing is getting harder. But paid media is getting easier” and whether or not it is true. Neil sheds light on factors like AI and cutbacks in ad spending to explain why some believe that this statement is true before explaining why he disagrees with it. You’ll hear about privacy changes and automatization and what this means for creative strategy and people who work in marketing and paid media. In order to survive, you need to evolve, so tune in to find out how developments in the marketing industry may affect you and where to focus your efforts for maximum ROI!

TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Marketing is getting harder. But paid media is getting EASIER?
[00:17] Why Neil thinks paid media is getting easier: AI and ad spend cutbacks.
[00:31] The main reason Neil disagrees with this statement: the privacy changes.
[01:07] What this means for creative strategy and people in paid media?
[02:00] How paid media is affected by automatization. 
[03:06] AI and how it will affect the work of creatives. 
[03:29] Google and its relationship with agencies.
[04:01] The need to evolve in order to survive.
[04:47] Predictions for the future. 
[05:02] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



Don’t forget to help us grow by subscribing and liking on YouTube!
Google Ads
Google I/O 




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2517, we discuss the statement “Marketing is getting harder. But paid media is getting easier” and whether or not it is true. Neil sheds light on factors like AI and cutbacks in ad spending to explain why some believe that this statement is true before explaining why he disagrees with it. You’ll hear about privacy changes and automatization and what this means for creative strategy and people who work in marketing and paid media. In order to survive, you need to evolve, so tune in to find out how developments in the marketing industry may affect you and where to focus your efforts for maximum ROI!TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:00] Today’s topic: Marketing is getting harder. But paid media is getting EASIER?</li>
<li>
[00:17] Why Neil thinks paid media is getting easier: AI and ad spend cutbacks.</li>
<li>
[00:31] The main reason Neil disagrees with this statement: the privacy changes.</li>
<li>
[01:07] What this means for creative strategy and people in paid media?</li>
<li>
[02:00] How paid media is affected by automatization. </li>
<li>
[03:06] AI and how it will affect the work of creatives. </li>
<li>
[03:29] Google and its relationship with agencies.</li>
<li>
[04:01] The need to evolve in order to survive.</li>
<li>
[04:47] Predictions for the future. </li>
<li>
[05:02] That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
<li>
<a href="https://ads.google.com/">Google Ads</a> </li>
<li><a href="https://io.google/">Google I/O </a></li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Marketing is getting harder. But paid media is getting easier

Marketing is Getting Harder. But Paid Media is Getting EASIER?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/78fa48e4-6e66-4a4d-a071-b0d10172598f/transcript

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