In Episode #480, Eric and Neil discuss link building techniques that will become more risky in 2018. Tune in to know which strategies will still work for you and why you should always implement long-term plays into your marketing strategy. Time-Stamped Show Notes: 
00:27 – Today’s topic: Link-Building Techniques that Will Become More Risky in 2018
00:45 – PBNs or private blog networks still work but have their risks 
00:54 – Google has had a difficult time catching PBNs
01:33 – Guest posting is great but won’t be as effective as it once was 
01:56 – Google will know when a contributor posts
02:21 – Linking spam will continue to lose its value
02:54 – Do content marketing the RIGHT way so you can scale up
03:20 – Anything that is quick and easy will NOT last
03:37 – Focus on your long-term strategy—this will help you grow the audience that will link to you
04:00 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 
04:02 – Go to SingleGrain.com/giveaway to get your FREE copy
04:15 – That’s it for today’s episode! 3 Key Points: 
Google is continuously improving how well they track and catch PBNs.
Content marketing is a long-term play and if done right, will gain you the audience that will link to you.
Marketing plays will change significantly in 2018.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #480, Eric and Neil discuss link building techniques that will become more risky in 2018. Tune in to know which strategies will still work for you and why you should always implement long-term plays into your marketing strategy. Time-Stamped Show Notes: <ul> <li>00:27 – Today’s topic: Link-Building Techniques that Will Become More Risky in 2018
</li> <li>00:45 – PBNs or private blog networks still work but have their risks <ul> <li>00:54 – Google has had a difficult time catching PBNs</li> </ul> </li> <li>01:33 – Guest posting is great but won’t be as effective as it once was <ul> <li>01:56 – Google will know when a contributor posts</li> </ul> </li> <li>02:21 – Linking spam will continue to lose its value</li> <li>02:54 – Do content marketing the RIGHT way so you can scale up</li> <li>03:20 – Anything that is quick and easy will NOT last</li> <li>03:37 – Focus on your long-term strategy—this will help you grow the audience that will link to you</li> <li>04:00 – <a href="http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial for <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>04:02 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</li> </ul> </li> <li>04:15 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Google is continuously improving how well they track and catch PBNs.</li> <li>Content marketing is a long-term play and if done right, will gain you the audience that will link to you.</li> <li>Marketing plays will change significantly in 2018.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #480, Eric and Neil discuss link building techniques that will become more risky in 2018. Tune in to know which strategies will still work for you and why you should always implement long-term plays into your marketing strategy....

Link-Building Techniques that Will Become More Risky in 2018 | Ep. #480

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2a56444e-1378-460c-90c7-b0d2006dbb63/transcript

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