Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that.

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that.

Practice what they preach and live what they teach.

Practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue.

Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue.

We're going to talk about lessons learned from a private YouTube creators event. So last week I was in Vegas. I was in Neil's hometown. Sadly, Neil wasn't there so he couldn't make this event. He was busy speaking of hersil hometown this week. I don't know if I told you that. What town, Beverly Hills. Oh you're my Oh yeah, that's right.

We're going to talk about lessons learned from a private YouTube creators event. So last week I was in Vegas. I was in Neil's hometown. Sadly, Neil wasn't there so he couldn't make this event. He was busy speaking of hersil hometown this week. I don't know if I told you that. What town, Beverly Hills. Oh you're my Oh yeah, that's right.

Yeah, I come down tomorrow.

Yeah, I come down tomorrow.

I drive there with the kids. I will be here there. We have it. For whatever reason, I thought I wouldn't be here. But anyway, that's not the point. The point is last week I went to an event hosted by Kong fam who's the founder of jump Cut. For those that don't know, he basically started a channel called Simple Pickup when he was figuring out his life and that was kind of one of the og viral channels where he goes around kind of picking up what's leaving up? He's like picking up women, right, That's what he was doing. But now he's got a.

I drive there with the kids. I will be here there. We have it. For whatever reason, I thought I wouldn't be here. But anyway, that's not the point. The point is last week I went to an event hosted by Kong fam who's the founder of jump Cut. For those that don't know, he basically started a channel called Simple Pickup when he was figuring out his life and that was kind of one of the og viral channels where he goes around kind of picking up what's leaving up? He's like picking up women, right, That's what he was doing. But now he's got a.

Great business now that started getting into pranks and jokes as well too.

Great business now that started getting into pranks and jokes as well too.

Milk boys.

Milk boys.

No, no, I'm saying him. Didn't he convert his channel they were doing like or don't.

No, no, I'm saying him. Didn't he convert his channel they were doing like or don't.

Excuse me, sorry, Yeah, I think he did. And I think it's a dating one. I think he had another one for pranks. I think you're correct. But the main thing is he's very connected in the YouTube creators world. So at this event in Vegas, I'm going to share a couple of things I learned. And then Neil, like you got to go back and forth here, but you know, he had a lot of creators there. One it was like a duel here, Like they have a Sam and Colby. They have a YouTube channel where they just focus on going to haunted houses, right, And then Kong was there. His channels two point five million. There's like another person that has like a two million channel or so. And I met some OnlyFans creators as well. You know, they do really well on Twitter. I met someone else that does really well on TikTok, and so I'll share a couple of things over here and then hopefully you'll figure out maybe you'll take a couple of things from this. So first things first is I you know, when Sam and Kolby, these guys are like in their mid twenties, they explain the idea of spectacle content versus relationship building content. I didn't really understand it even fully until yesterday when I watched one of their videos. But spectacle content is like, mister beast, It's like, I'm going to crash a plane, you know, onto like a desert island or whatever, or I'm gonna give away an island, And yeah, it's very.

Excuse me, sorry, Yeah, I think he did. And I think it's a dating one. I think he had another one for pranks. I think you're correct. But the main thing is he's very connected in the YouTube creators world. So at this event in Vegas, I'm going to share a couple of things I learned. And then Neil, like you got to go back and forth here, but you know, he had a lot of creators there. One it was like a duel here, Like they have a Sam and Colby. They have a YouTube channel where they just focus on going to haunted houses, right, And then Kong was there. His channels two point five million. There's like another person that has like a two million channel or so. And I met some OnlyFans creators as well. You know, they do really well on Twitter. I met someone else that does really well on TikTok, and so I'll share a couple of things over here and then hopefully you'll figure out maybe you'll take a couple of things from this. So first things first is I you know, when Sam and Kolby, these guys are like in their mid twenties, they explain the idea of spectacle content versus relationship building content. I didn't really understand it even fully until yesterday when I watched one of their videos. But spectacle content is like, mister beast, It's like, I'm going to crash a plane, you know, onto like a desert island or whatever, or I'm gonna give away an island, And yeah, it's very.

Difficult crash a plane on a desert island.

Difficult crash a plane on a desert island.

I think there's one where he crashed a plane. And there's another one where like they had to survive in like a like a broken plane or whatever it is, in the forest, and that was hard. Like that would be should do?

I think there's one where he crashed a plane. And there's another one where like they had to survive in like a like a broken plane or whatever it is, in the forest, and that was hard. Like that would be should do?

How many days could he survive in an airport for free, like without spending money, like lounges showering in the airports. I've thought about that because I'm in the airport so often.

How many days could he survive in an airport for free, like without spending money, like lounges showering in the airports. I've thought about that because I'm in the airport so often.

He probably would do that. I mean, maybe he has. But the point being is that spectacle content is like, it's very like hype driven, right, There's a lot of work that goes into it, and you have to keep like out doing it, out doing it, out doing it right Now, relationship building content. When I saw Sam and Kolby yesterday, it's like, Okay, you go to a haunted house, then why is your haunted house video like one? And what I learned yesterday it's like, oh, like it's actually you're building relationships with like the characters that are actually in the video itself. And so at the very end of it, I was kind of on the edge of my seat. I was like, oh my god, what's going to happen next? Right, and I kind of cared about the characters. Now, what I've learned from this is that spectacle content sometimes it's like it's hard to build a relationship right because it's like it's onto the next video. It's like, that's why with shorts. Shorts are very much spectacles too. So sometimes it's about going deeper, and you know, when you go deeper, you're able to connect better with your audience and sometimes you're going to be able to get a better ROI and so your knowledge may vary. I thought that one was interesting. Any thoughts on that, Neil.

He probably would do that. I mean, maybe he has. But the point being is that spectacle content is like, it's very like hype driven, right, There's a lot of work that goes into it, and you have to keep like out doing it, out doing it, out doing it right Now, relationship building content. When I saw Sam and Kolby yesterday, it's like, Okay, you go to a haunted house, then why is your haunted house video like one? And what I learned yesterday it's like, oh, like it's actually you're building relationships with like the characters that are actually in the video itself. And so at the very end of it, I was kind of on the edge of my seat. I was like, oh my god, what's going to happen next? Right, and I kind of cared about the characters. Now, what I've learned from this is that spectacle content sometimes it's like it's hard to build a relationship right because it's like it's onto the next video. It's like, that's why with shorts. Shorts are very much spectacles too. So sometimes it's about going deeper, and you know, when you go deeper, you're able to connect better with your audience and sometimes you're going to be able to get a better ROI and so your knowledge may vary. I thought that one was interesting. Any thoughts on that, Neil.

That's really cool. I didn't think about spectacle content the way that you ended up breaking it down. I don't know how to do spectacle content and B to B where it's enterprise and it's not as sexy. But relationships you can definitely do that.

That's really cool. I didn't think about spectacle content the way that you ended up breaking it down. I don't know how to do spectacle content and B to B where it's enterprise and it's not as sexy. But relationships you can definitely do that.

Yep. And so another one is you think about it like, maybe you're not a YouTuber, but how do you connect creators from different spaces together, right? How do you bring that open space? Because that's what Conk did. He brought up a lot of amazing people together. And then magic was like, for example, I met a poker player. He's only twenty five years old, he's been playing poker for four years, and he'll he'll play these games where it's like you know, Chamath, poly Hepatia, David Freeberg, like you know, these vcs will be on these streams, and he's done really well for himself, you know. He sometimes you know, make like you know, six figures in a pot, right, And all that to say is like bringing people together. The networking piece is also amazing. But the other piece I learned too is that a lot of these creators they don't know the business side of things. They need an operator, right, and that's what I'm seeing, Like we're seeing more and more of it, like reducture. Mister Beast manager, He's like, yeah, you know, they raise a bunch of money from TPG just to help connect you know, creators with kind of you know, operators and buy businesses for them and create them together.

Yep. And so another one is you think about it like, maybe you're not a YouTuber, but how do you connect creators from different spaces together, right? How do you bring that open space? Because that's what Conk did. He brought up a lot of amazing people together. And then magic was like, for example, I met a poker player. He's only twenty five years old, he's been playing poker for four years, and he'll he'll play these games where it's like you know, Chamath, poly Hepatia, David Freeberg, like you know, these vcs will be on these streams, and he's done really well for himself, you know. He sometimes you know, make like you know, six figures in a pot, right, And all that to say is like bringing people together. The networking piece is also amazing. But the other piece I learned too is that a lot of these creators they don't know the business side of things. They need an operator, right, and that's what I'm seeing, Like we're seeing more and more of it, like reducture. Mister Beast manager, He's like, yeah, you know, they raise a bunch of money from TPG just to help connect you know, creators with kind of you know, operators and buy businesses for them and create them together.

Who raised money from TVG Mister Beeson.

Who raised money from TVG Mister Beeson.

Mister beasts Manager, reduction, Uh huh? Does that make sense here? For his own company he raised money from TPG. It's like for like because he has night Media. I think this one's like night Media, but it's like for creators. And the whole idea is like we're gonna partner you up with like a business and an operator, and you just focus on creating and bringing the traffic. It's actually very similar to what you do with with MP digital.

Mister beasts Manager, reduction, Uh huh? Does that make sense here? For his own company he raised money from TPG. It's like for like because he has night Media. I think this one's like night Media, but it's like for creators. And the whole idea is like we're gonna partner you up with like a business and an operator, and you just focus on creating and bringing the traffic. It's actually very similar to what you do with with MP digital.

No cool.

No cool.

Yeah, So that's another piece and then I'll work towards landing the plane here. The other thing I learned is like, look, everyone has different funnels, right. There's one gal she does OnlyFans. Again, we've talked about some of the reaction video no judgment, but Twitter is her main funnel. The other person, you know, his main funnel is LinkedIn, right, and then he does really well for himself, you know, multiple seven videos of a year the other person's funnel.

Yeah, So that's another piece and then I'll work towards landing the plane here. The other thing I learned is like, look, everyone has different funnels, right. There's one gal she does OnlyFans. Again, we've talked about some of the reaction video no judgment, but Twitter is her main funnel. The other person, you know, his main funnel is LinkedIn, right, and then he does really well for himself, you know, multiple seven videos of a year the other person's funnel.

Tanner's Instagram he's done really well.

Tanner's Instagram he's done really well.

Oh yeah, Tanner chitister, Yeah yeah, he does.

Oh yeah, Tanner chitister, Yeah yeah, he does.

Really well from Instagram. That's his channel. But the funny thing with funnels is everyone will tell you here's a good way to do a funnel.

Really well from Instagram. That's his channel. But the funny thing with funnels is everyone will tell you here's a good way to do a funnel.

This works.

This works.

There's not one right or wrong way to do a funnel. You got to figure out what works for you. What works for other people may also work for you as well. But you just got to figure out what resembles what you want to push across. Like some channels are more aggressive than others, you know, like when you do the webinar funnel, those can be super aggressive. But at the same time, some people are okay with it, Like quick Funnels has really aggressive marketing. You know, it's works for them. The question is do you want to do it or not. I'm not saying there's anything wrong or right.

There's not one right or wrong way to do a funnel. You got to figure out what works for you. What works for other people may also work for you as well. But you just got to figure out what resembles what you want to push across. Like some channels are more aggressive than others, you know, like when you do the webinar funnel, those can be super aggressive. But at the same time, some people are okay with it, Like quick Funnels has really aggressive marketing. You know, it's works for them. The question is do you want to do it or not. I'm not saying there's anything wrong or right.

It's just people have to pick.

It's just people have to pick.

Their own path when it comes to some of these channels and the ways that they want to promote. Yep.

Their own path when it comes to some of these channels and the ways that they want to promote. Yep.

The final thing I'll say is this, there's a hamster wheel problem, right, meaning that these creators, they're on the creator hamster with that to keep creating, keep creating, keep creating. I can tell some of them look a little exhausted, and so it's important for them to figure out, these creators, how they can diversify what they're doing and also diversify their monetization engines because a lot of them are really addrivate and it's like they're constantly chasing views, views, use, use views, and they have to diversify from that, right, And so the best way is not necessarily selling ads. It's maybe you're promoting someone else's product initially and then you're creating your own product, and that's how you're going to make the most bang for your buck at the end of the day. So that is it for this one. Please don't forget the rate view, subscribe and subscribe to us on YouTube and we will catch you later.

The final thing I'll say is this, there's a hamster wheel problem, right, meaning that these creators, they're on the creator hamster with that to keep creating, keep creating, keep creating. I can tell some of them look a little exhausted, and so it's important for them to figure out, these creators, how they can diversify what they're doing and also diversify their monetization engines because a lot of them are really addrivate and it's like they're constantly chasing views, views, use, use views, and they have to diversify from that, right, And so the best way is not necessarily selling ads. It's maybe you're promoting someone else's product initially and then you're creating your own product, and that's how you're going to make the most bang for your buck at the end of the day. So that is it for this one. Please don't forget the rate view, subscribe and subscribe to us on YouTube and we will catch you later.

We appreciate you joining us for this session of Marketing School. App sure to rate, review and subscribe to the show and visit marketing school dot io for more resources based on today's topic, as well as access to more episodes that will help.

We appreciate you joining us for this session of Marketing School. App sure to rate, review and subscribe to the show and visit marketing school dot io for more resources based on today's topic, as well as access to more episodes that will help.

You find true marketing success.

You find true marketing success.

That's marketingschool dot io until next time.

That's marketingschool dot io until next time.

Class dismissed

Class dismissed