Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Today, we're going to talk about lessons learned doing audits on our YouTube channels. So the first lesson that I ended up learning is YouTube CEO is very different from Google CEO. It's all about what does the best, and it's about what does the best in the first twenty four hours. So the first thing I learned when I was going through the audits and I was looking at other people's channels. Yes, there's a lot of technical stuff that's important, but if you're not pushing the videos hard in the first twenty four hours, like through things like email blasts and push notifications, you're just not going to do as well. Cool. I actually did an exercise and audit exercise yesterday because I hadn't audited my channel for a long time. So that's less than one audit your channel more because what's going on is I think my team does good work, but sometimes you have to just help align. And so what was happening was we're repurposing a lot of videos. But imagine you do like a YouTube short, right, and it takes those those are the one minute clips. If you don't get to the point quickly enough, and if your title misaligns with the actual content in the video itself, people are going to balance, right. And what YouTube's looking for is they're looking for retention, they're looking for watch time, they're looking for click the rate. Really, mister Beach says this right, So he's got almost one hundred million subscribers. But you're looking for watch time, right, and you're looking for click the rate. If you can multiply two of those you're good to go right, So your thumbnail matters quite a bit. Your time to value, like you'll deliver quickly, especially if it's a short but also at the same time making sure that your channel is focused right. And so what I'll do is I'll look at, like what what videos are actually working, and from time to time, I'll actually survey the audience asking, hey, what videos do you prefer to see, and I'll kind of list, you know, the top maybe four or five categories that have been performing well. And if I see a trend there and I feel in a certain way based on like the comments that I'm getting in in YouTube, then I'll go in that direction. But time to value your click the rate your time to value affects retention to because it keeps people watching. And those are just a couple of things. The other thing you should look at is what videos do the best, like what topics. So if your channel is really broad and it is on ten different things, you're not going to do as well compared to your channels just say, let's say digital marketing. So the more specific you get, the better off you're going to be. It looks the keywords that you're going after make sure they're you know, in traditional SEO, you don't want ten videos on like the Beginner's Guide to SEO or ten pieces of blog posts. With YouTube, funny enough is when you hammer a topic through all viewpoints, I find that I just get more views, more subscribers, versus on Google it confuses them on what videos they should ring for one. Yeah. The final thing I'll say from my side is I actually read an interesting post on Twitter yesterday about TikTok and this actually makes a lot of sense, Neil, we should be doing this. So what this guy does is he has a TikTok agency and he hires vas to explicitly do research on other TikTok channels, like top twenty competitors and like which videos are getting the most comments, which videos have like the you know, which topics are actually working the best, right, And so I'm like, you know, that could actually work pretty well for YouTube. You just have an idea of like, again, what videos are really trending, what's really doing well in terms of the competitors. I'm not saying competitors are everything, but getting a view of the landscape because that's going to help with your ideation. And you're going to know what's already working well and then if people are commenting a lot that that's actually a big opportunity as well. So that's actually something we're going to try out and maybe I'll report back on the results. But I think having a VA just explicitly do the research for that is going to it takes a lot of the load off of you. Neil. Oh, Well, that's it. We look forward to seeing you in August. If you haven't applied to ten, make sure you go to Marketing School dot io, slack live, l I vee bye. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Text Marketing School dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Today, we're going to talk about lessons learned doing audits on our YouTube channels. So the first lesson that I ended up learning is YouTube CEO is very different from Google CEO. It's all about what does the best, and it's about what does the best in the first twenty four hours. So the first thing I learned when I was going through the audits and I was looking at other people's channels. Yes, there's a lot of technical stuff that's important, but if you're not pushing the videos hard in the first twenty four hours, like through things like email blasts and push notifications, you're just not going to do as well. Cool. I actually did an exercise and audit exercise yesterday because I hadn't audited my channel for a long time. So that's less than one audit your channel more because what's going on is I think my team does good work, but sometimes you have to just help align. And so what was happening was we're repurposing a lot of videos. But imagine you do like a YouTube short, right, and it takes those those are the one minute clips. If you don't get to the point quickly enough, and if your title misaligns with the actual content in the video itself, people are going to balance, right. And what YouTube's looking for is they're looking for retention, they're looking for watch time, they're looking for click the rate. Really, mister Beach says this right, So he's got almost one hundred million subscribers. But you're looking for watch time, right, and you're looking for click the rate. If you can multiply two of those you're good to go right, So your thumbnail matters quite a bit. Your time to value, like you'll deliver quickly, especially if it's a short but also at the same time making sure that your channel is focused right. And so what I'll do is I'll look at, like what what videos are actually working, and from time to time, I'll actually survey the audience asking, hey, what videos do you prefer to see, and I'll kind of list, you know, the top maybe four or five categories that have been performing well. And if I see a trend there and I feel in a certain way based on like the comments that I'm getting in in YouTube, then I'll go in that direction. But time to value your click the rate your time to value affects retention to because it keeps people watching. And those are just a couple of things. The other thing you should look at is what videos do the best, like what topics. So if your channel is really broad and it is on ten different things, you're not going to do as well compared to your channels just say, let's say digital marketing. So the more specific you get, the better off you're going to be. It looks the keywords that you're going after make sure they're you know, in traditional SEO, you don't want ten videos on like the Beginner's Guide to SEO or ten pieces of blog posts. With YouTube, funny enough is when you hammer a topic through all viewpoints, I find that I just get more views, more subscribers, versus on Google it confuses them on what videos they should ring for one. Yeah. The final thing I'll say from my side is I actually read an interesting post on Twitter yesterday about TikTok and this actually makes a lot of sense, Neil, we should be doing this. So what this guy does is he has a TikTok agency and he hires vas to explicitly do research on other TikTok channels, like top twenty competitors and like which videos are getting the most comments, which videos have like the you know, which topics are actually working the best, right, And so I'm like, you know, that could actually work pretty well for YouTube. You just have an idea of like, again, what videos are really trending, what's really doing well in terms of the competitors. I'm not saying competitors are everything, but getting a view of the landscape because that's going to help with your ideation. And you're going to know what's already working well and then if people are commenting a lot that that's actually a big opportunity as well. So that's actually something we're going to try out and maybe I'll report back on the results. But I think having a VA just explicitly do the research for that is going to it takes a lot of the load off of you. Neil. Oh, Well, that's it. We look forward to seeing you in August. If you haven't applied to ten, make sure you go to Marketing School dot io, slack live, l I vee bye. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Text Marketing School dot io until next time. Class dismissed