Learn the Real Secret to Ranking on Page 1 (& What Most Marketers Won't Tell You) | Ep. #530 - Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

Learn the Real Secret to Ranking on Page 1 (& What Most Marketers Won't Tell You) | Ep. #530

In episode #530, Eric and Neil tell you the real secret about how to raise your Google ranking. Tune in to hear the honest truth that other marketers won’t tell you.

Time-Stamped Show Notes:

[00:27] Today’s Topic: Learn the Real Secret to Ranking on Page 1 (and What Most Marketers Won't Tell You)
[00:37] Eric and Neil rank for a number of keywords or terms.
[01:08] When trying to rank for those terms, they did not create pages specifically for them.
[01:25] Eric has created hundreds of pages for Single Grain, but the majority do not rank well; it’s a quantity game.
[01:34] There was no difference between the pages that ranked and those that did not.
[01:47] Neil and Eric create a massive amount of content, because it’s a hit or miss game.There is no guarantee that the content will be a hit.
[02:31] For the posts that rank, they have a process that involves Google Search Console.
[02:56] Step 1: Install Google Search Console.
[03:08] Step 2: Go to the Search Analytics section.
[03:17] Step 3: Click on three buttons/check boxes on the top left (“CTR”, “Impressions”, and “Clicks”).
[03:36] Step 4: Click on the radio button for “Pages”.
[03:47] You want to see the pages that have a high impression count, but a low click-through rate.
[04:17] Low click-through rates are the low-hanging fruit you want to optimize.
[04:26] By changing the titles of these, it can help you change your click-through rate.
[04:50] So, create a lot of content, see what performs the best in Google Search Console, go in and fine-tune your content (make it super detailed and try to maximize the traffic you can get from them.
[05:15] No one knows why some pages rank and others don’t. That’s the big secret!
[05:33] If you want the most traffic, you need to focus on quantity.
[05:42] Write at least one article per day and don’t overlap your topics.
[06:02] They built ClickFlow to help you manage the Google Search Console process.
[06:26] Focus on creating quality content in mass quantities; over time, Google will start to see your site as an authority, which will cause your domain authority rise, and whenever you write new content, it becomes easier to rank.
[07:10] Make sure you go after keywords that monetize.
[07:27] That’s it for today!
[07:29] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!