In episode #1128, we discuss whether TikTok is the next big thing.  Tune in to hear if you should be investing in this social platform.

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic is whether TikTok is the next big thing.
[00:30] TikTok is a social network that’s very popular in Asia and is climbing in the rankings on App Annie, which does metrics on revenue and other stats.
[00:50] TikTok is on its way to making over $100 million and their valuation is in the billions of dollars.
[01:00] The app does short videos, and people are creating funny content including music videos.
[01:20] Their typical user drops off after 30 days, which is a problem.
[01:34] One of the biggest Chinese tech conglomerates owns it and has put over $1 billion into it.
[01:49] Platforms that aren’t sticky and aren’t retaining users tend to end up as fads.
[01:56] Neil points out that marketers are always wondering if they should adopt the newest social media platform for their business.
[02:05] It’s probably only worth the time and effort if a platform has continued to prove its popularity.
[02:25] Even if your business isn’t using Instagram yet, it’s not too late because you don’t have to be the first to adopt a social media platform.
[02:40] You should wait to leverage a platform until it hits the mainstream and you know it will work for you, and TikTok is not at that level yet.
[02:56] Their user count is growing but they don’t have the reach that Facebook has.
[03:03] With poor user retention, TikTok’s user count will probably stagnate and then start to drop.
[03:30] Neil and Eric don’t think TikTok is the next big thing, but maybe it could be bigger one day.
[03:38] A great social media network to leverage right now is WhatsApp.
[03:49] That’s it for today!
[03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



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In episode #1128, we discuss whether TikTok is the next big thing.  Tune in to hear if you should be investing in this social platform. TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic is whether TikTok is the next big thing.</li> <li>[00:30] TikTok is a social network that’s very popular in Asia and is climbing in the rankings on <a href="https://www.appannie.com/en/">App Annie</a>, which does metrics on revenue and other stats.</li> <li>[00:50] TikTok is on its way to making over $100 million and their valuation is in the billions of dollars.</li> <li>[01:00] The app does short videos, and people are creating funny content including music videos.</li> <li>[01:20] Their typical user drops off after 30 days, which is a problem.</li> <li>[01:34] One of the biggest Chinese tech conglomerates owns it and has put over $1 billion into it.</li> <li>[01:49] Platforms that aren’t sticky and aren’t retaining users tend to end up as fads.</li> <li>[01:56] Neil points out that marketers are always wondering if they should adopt the newest social media platform for their business.</li> <li>[02:05] It’s probably only worth the time and effort if a platform has continued to prove its popularity.</li> <li>[02:25] Even if your business isn’t using Instagram yet, it’s not too late because you don’t have to be the first to adopt a social media platform.</li> <li>[02:40] You should wait to leverage a platform until it hits the mainstream and you know it will work for you, and TikTok is not at that level yet.</li> <li>[02:56] Their user count is growing but they don’t have the reach that Facebook has.</li> <li>[03:03] With poor user retention, TikTok’s user count will probably stagnate and then start to drop.</li> <li>[03:30] Neil and Eric don’t think TikTok is the next big thing, but maybe it could be bigger one day.</li> <li>[03:38] A great social media network to leverage right now is WhatsApp.</li> <li>[03:49] That’s it for today!</li> <li>[03:55] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/growth-accelerator-mastermind">Marketing School</a> site for more information.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In episode #1128, we discuss whether TikTok is the next big thing.  Tune in to hear if you should be investing in this social platform. TIME-STAMPED SHOW NOTES:  [00:25] Today’s topic is whether TikTok is the next big thing. [00:30] TikTok is a...

Is TikTok The Next Big Thing? | Ep. #1128

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/17ab7bd3-b303-491a-8b80-b0d20047da20/transcript

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